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Posts Tagged ‘history of social media’

Blogs, Social Media, Video, SEO, Apps – 10 Years of Digital Storytelling [INFOGRAPHIC]

Blogs, Social Media, Video, SEO, Apps - 10 Years of Digital Storytelling [INFOGRAPHIC]

Did you know that back in 2004, “blog” was named the word of the year by Merriam-Webster?

Ten years on, blogs have gone from strength-to-strength. Indeed, many are so sophisticated and feature-packed today that they are so far removed of the blogs of a decade ago to be almost unrecognisable. So what else has changed in this time?

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The History Of Social Networking Through The Ages [INFOGRAPHIC]

The History Of Social Networking Through The Ages [INFOGRAPHIC]

What was your first experience with social media? Facebook? Twitter?

Myspace? LinkedIn?

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The Evolution Of Social Media (2008-2013) [INFOGRAPHIC]

The Evolution Of Social Media (2008-2013) [INFOGRAPHIC]

Earlier today we took a (somewhat cheeky) look at the history of social media, as told by some of the key social networks we’ve seen arrive (and, in a few cases, depart) over the past decade.

But, really, social media as we know it today has only really come to be a force in the last five years or so, with the period from 2008 until the present day effectively changing everything we thought we knew about online communication, brand messaging and marketing.

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A Brief History Of 7 Social Networks (And How They Used To Look) [PHOTOS]

A Brief History Of 7 Social Networks (And How They Used To Look) [PHOTOS]

Hey, remember Friendster?

No? USENET, IRC, CompuServe, email and everything else that came before it aside, Friendster is generally considered the pioneer of modern social networking. Launching back in 2002, before even MySpace, Friendster became one of the first social networks to acquire one than one million users, reaching more than 100 million by 2008. And then, just like that, it all went a bit pear-shaped.

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From ‘Hello World’ And BBS To Facebook And Twitter – The History Of Social Collaboration [INFOGRAPHIC]

Social media platforms such as Twitter and Facebook have changed the way that businesses of all shapes and sizes in essentially every major industry around the world brand and market their products and services, but this relatively new medium wouldn’t even exist without the range of innovative technology in online collaboration that has evolved over the years.

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The History Of Social Media [INFOGRAPHIC]

Your first memory of social media is, of course, very much determined by your age.

Teenagers and some young adults likely won’t remember a world without Facebook, Twitter and possibly Myspace. Thirtysomethings might have fond memories of pioneering social platforms such as Friendster and even early blogging.

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A Brief History Of Social Advertising [INFOGRAPHIC]

Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.

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A Brief History Of Social Media (1969-2012) [INFOGRAPHIC]

What’s your first memory of social media?

Twitter, perhaps? Or maybe Facebook?

If you’re of a certain age, you’ll likely remember when MySpace was very much numero uno amongst all social platforms. Roll the years back a little further, and you could have been one of the (relatively) few who were amongst the pioneers of modern social networking on Friendster.

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The Evolution Of Marketing Data – From Direct Mail To Twitter (1960-2012) [INFOGRAPHIC]

We mentioned this stat of the day in a post earlier this morning, but it bears repeating: in just five years, the amount of digital information created and shared globally has grown 900 percent to almost 2 zettabytes. Which, as you might have guessed, is a really big number.

And, of course, marketing data is a large chunk of that change, and the industry has been through a huge evolution since the Mad Men era of the 1960s, the birthplace of modern advertising, through to present day concepts and platforms, such as mobile marketing, social networking and community management.

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Has Social Media Marketing Lost Its Way? [INFOGRAPHIC]

Remember when it was exciting to receive an email?

An email. One. Because, maybe twenty years ago, your email inbox didn’t get an awful lot of action. Heck, you probably didn’t even refer to it as in inbox. It was just “my email”. Email zero as a concept did not exist, because it was a given. You received an email, and you read it. Done. No more email to read. Until the next time, which might be in another day or two.

There are parallels here, of course, with regular mail. Snail mail, if you will. Twenty years before email, being sent something in the (actual) mail was exciting. It was almost always personal, and as such demanded your attention – which you were happy to give. And then, slowly but surely, what started to come through the letterbox changed. You still got those lovely letters from friends and family, albeit occasionally, but now you had bills, too. And direct mail shots. Then junk mail. Flyers for takeaway restaurants where you would never eat and postcard-sized promos for businesses that you would never use. Endless, endless junk mail. So much, in fact, that it ruined all of mail for you. And everybody else. Those personal letters stopped arriving. Pretty soon, it was almost nothing but demands and aggravation. Who looks forward to that?

Email went the same way, of course. It’s now just part of your job. Something you have to do. And, accordingly and so often, impersonal, automated, and cold.

Is this what’s happening to social media marketing, too?

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