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Posts Tagged ‘Interests’

With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year

Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.

Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

5 Twitter Metrics Beyond Follower Count

Counting your Twitter followers is a mostly fruitless exercise. If you have 50 followers that you’re engaging and interacting with, that’s much better than 2,000 followers who don’t pay any attention to what you have to say.

The number of followers you have is just one of many metrics you should be using to measure how effective your Twitter efforts are. We’ve got five Twitter metrics beyond follower count for you to use to better understand your Twitter presence.
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UberMedia Launches Twitter Competitor Chime.in

Does UberMedia have Twitter in its sights with the launch of its new Chime.in network? The company already owns some of the most popular Twitter apps, such as Twidroyd and UberSocial, and some speculate that its latest project, a social network of its own, is aiming right at Twitter’s achilles heel: its users.
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