AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Mass Relevance’

HBO And Mass Relevance Team Up On A First-Of-Its Kind Twitter True Blood Promotion

TV history is about to be made, with HBO’s first-ever live social media event in celebration of the Season 6 premiere of cult favorite True Blood.

This Sunday, June 16 before the premiere, 13 cast members will kick off the programming with HBO’s first-ever real-time broadcast from the set of Fangtasia, the after-dark bar and nightclub where humans and vampires mingle, in partnership with Mass Relevance.

Read more

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

The New Advertising Imperative: Converging Paid, Owned And Earned Media Strategies

How many times in the past six months have you read or heard someone reference the phrase “paid, owned, and earned”?

I’d venture to say that the answer is more than you can count on your hands (and maybe even your feet as well!). In this post, I’ll explore the evolution of social media marketing that eventually led us to the paid, owned, earned trifecta, and I’ll dive into a few brands that have found success employing it.

Read more

SX Social Viewer Can Help Businesses Target Potential Brand Ambassadors

We know you’re geeking out about SXSW, so we have one more tracking device to share with you.

This one can also help you promote your business to the SXSW crowd, but in a different way. It can help you target potential brand ambassadors to approach for sponsored tweets.

Read more

8 Stats Showing Why Your Company MUST Tweet In The New Year [STUDY]

If your company STILL isn’t on Twitter, we have some stats that may help you make the case to higher ups.

We told you earlier that 71 percent of users who receive positive customer support through a brand on a social channel go on to recommend them to their friends, but we know that isn’t enough hard data for some naysayers. But THIS should be:

Read more

Who Was The Twitter Darling Of SXSW? [INFOGRAPHIC]

South By Southwest Interactive wrapped earlier this week – so who was the big star of the show?
Read more

An Industry First: Twitter Partners With Mass Relevance To Re-Syndicate Tweets For Display

Content publishers now have another tool in their social media belt. Through a recently announced partnership between Mass Relevance and Twitter, publishers will be able to re-syndicate Twitter content to display on a website, on air, at a venue or anywhere else they see fit.

Read more

Katy Perry Brings the “Twitter Jumbotron” to her Concerts

She’s the sixth most-followed person on Twitter, just beating out Twitter early-adopter Ashton Kutcher. And Katy Perry (@Katy Perry) is using her Twitter fame in her offline life now, too: she’s bringing out giant “Twitter jumbotrons” during her live concerts to display tweets and twitpics from her fans to get them amped up about the show. So if you’ve got tickets to see Perry any time soon, start brainstorming an ultra-witty tweet or two – they just might be seen by tens of thousands of people.
Read more