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Posts Tagged ‘More Retweets’
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Want more retweets?
Sure, who doesn’t, right? Well, here’s what you need to do. Use hashtags – in fact, the more the merrier. Always include a photo with your tweet, as it helps you stand out. Exclamation marks at the end of a sentence can pay dividends, as can actually asking for your followers to retweet your message.
And if you really want to sit back and enjoy the spoilers, consider tweeting ALL IN CAPITAL LETTERS.
Location, location, location. These are the all-important 3 L’s of real estate marketing. But on Twitter, it’s all about the 3 E’s.
Engagement, engagement, engagement.
Without engagement, your tweets are just out there, in the wilderness, naked and alone. You need a reaction from your audience. And it needs to be actual, valuable engagement – engagement for engagement’s sake is not much better than no engagement at all. Anybody can generate a strong reaction to something as trite as “Share this if you love your grandma!”, but what is it actually going to do for your brand?
Twitter recently added inline images to tweets so they display automatically in user timelines, putting content “front and center”. It’s worth noting that it’s just Twitter content that’s getting the extra boost, as only images shared on Twitter’s own pic.twitter.com display automatically. Everybody else – and this includes Instagram, Twitpic etc – need at least one more click.
We’ve known forever that tweets with images generate a better return of engagement than text-only submissions, so what difference has the new inline image from Twitter made to the numbers?
It’s the same old question everybody has been asking since way back: how do you get more retweets on Twitter?
Answer: you have to make an effort. You can’t put any old junk out there and expect your followers to automatically pass it on. You have to strive to make everything readable and retweetable.
It’s different for celebrities. Their fans will blindly share any old dross. But for common or garden folk like you and me, generating retweets takes time, and it takes work. You have to put in the effort. Each and every time.
Retweets are the backbone of the Twitter network. Thanks to the ripple effect, a retweet allows any user’s message to be seen by any and everybody – theoretically at least, your single tweet could reach 140+ million people.
This isn’t hyperbole – it’s a literal statement. All those interlocking micro-communities mean that everyone is connected to everybody else.
But, it takes effort. You can’t just put any old garbage out there and expect your network to lap it up. You need to do the work.
Calls to action are a well-established and powerful marketing tool that help brands drive awareness of products and services, and they have proven to be very effective in digital marketing.
But how do you make them work on Twitter?
Use an exclamation point!
Do you want to get more retweets?
Retweeting isn’t just about tweeting good content, or having tons of followers, or stuffing your tweets with hashtags.
There’s actually a science behind it. And the folks at Quick Sprout have taken a stab at breaking it down into a helpful infographic.
Interested? Follow the steps below.
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