Retweets are the backbone of the Twitter network. Thanks to the ripple effect, a retweet allows any user’s message to be seen by any and everybody – theoretically at least, your single tweet could reach 140+ million people.

This isn’t hyperbole – it’s a literal statement. All those interlocking micro-communities mean that everyone is connected to everybody else.

But, it takes effort. You can’t just put any old garbage out there and expect your network to lap it up. You need to do the work.

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Calls to action are a well-established and powerful marketing tool that help brands drive awareness of products and services, and they have proven to be very effective in digital marketing.

But how do you make them work on Twitter?

Use an exclamation point!

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Do you want to get more retweets?

Retweeting isn’t just about tweeting good content, or having tons of followers, or stuffing your tweets with hashtags.

There’s actually a science behind it. And the folks at Quick Sprout have taken a stab at breaking it down into a helpful infographic.

Interested? Follow the steps below.

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Did you know that tweets sent over the weekend have a 17 percent increase in engagement than those sent during the week? Or that Twitter updates of less than 100 characters see, on average, a 17 percent gain in engagement than those that go beyond this ceiling?

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When you first join Twitter one of the rules that’s drummed into you from the very beginning is that status updates on the platform come with a limit of 140 characters.

This can seem restrictive at first, especially if you’re used to Facebook and its now unlimited character ceiling. But after a little while, and with practice, you learn to write good, strong and concise Twitter copy, always ensuring that you modify the words in your tweets to make sure they fit nicely within that 140-character maximum. You don’t resort to text speak, but you do know that you shouldn’t use a long word when a shorter one will work just as well.

But there’s a problem: you’re not getting many retweets. Why?

Answer: because you’re not leaving enough space.

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Retweets are the backbone of the Twitter network.

Because of the platform’s very powerful ripple effect, the humble retweet allows any single person’s message to be quickly shared, then re-shared, and, theoretically at least, be seen by any and everyone on the network.

All from the simple click of a button.

In the past I’ve written a ton about the different steps you can take to give yourself a much better chance of being retweeted, but what about a more scientific approach?

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A hashtag is really just a way of categorizing your tweets so that they are part of a narrowed conversation and they’re easier to find in Twitter search. Of course, there’s a lot more to it than that, or else hashtags wouldn’t have been the most popular trending topic in 2010.
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