Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue to use its real-time nature as a key differentiator from competitors in the social media advertising space.

Here’s a quick refresher on the targeting options Twitter currently offers for its Promoted Tweets products:

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Twitter’s self service advertising platform, which gives small and medium-sized businesses (SMBs) access to Twitter’s Promoted Accounts, Promoted Tweets and analytics tools, continues to roll out to companies across the U.S.

This week Twitter has announced new targeting options for marketers, who have also been granted access to Twitter’s updated Ads Center.

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Did you know that shoppers exposed to brand tweets are more likely to visit brand sites? They’re also more likely to consider that brand when they’re ready to buy and – guess what? They’re also more likely to make a purchase.

That’s all according to a study recently performed (and just published) by Twitter (more on THAT below).

And fortunately, this all coincides with Twitter’s updated ad center so you can better track the potential shoppers that are exposed to your marvelousness.

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The Super Bowl was a wild success for advertisers who knew how to leverage Twitter and other social networks, but many advertisers apparently still just don’t get it.

Twitter knows this, yet it doesn’t focus on the hard sell by aggressively advertising. Why? It doesn’t have to.

Twitter has its own brand ambassadors proving Twitter’s value every day. And there’s one VERY smart way Twitter has created a win-win scenario that is the stuff magnificent marketing campaigns are made of: sponsored tweets.

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EE, Starbucks, Coke and Puma have been named amongst the top ten most well-promoted advertising campaigns on Twitter in the United Kingdom in 2012, based on a range of data including engagements, reach and impressions.

4G mobile phone operator EE finished top of the poll, receiving praise for its strong October launch campaign, and Starbucks UK’s #FreeStarbucks promotion in March finished second.

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Twitter is set to launch Promoted Products in the Middle East and Northern Africa region, in a bid to attract more global advertisers and increase its revenue.
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Do you use any of Twitter’s suite of promoted products?

If you do then we have some good news – you can now target and push ads towards individuals on Twitter based on their gender, which will help your message reach the most relevant audience.

But Twitter doesn’t ask for our gender when we sign up, and it isn’t always obvious whether a user is male or female (often intentionally so), so how have they solved the problem of mistargeting ads?

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Twitter announced a new offering today: Interest targeting. And it’s . . . interesting.

Unlike Facebook, which focuses on clearly identified audience segments, Twitter has decided it will identify target audiences based on “interests.” This sounds great – but will it work?
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Alongside the other Twitter trends and promoted products, you may have noticed a fairly new arrival, Twitter’s ‘trending events.’

And you also may have noticed they appear to be exclusively focused on the Olympics.
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Global domination doesn’t seem too far fetched for Twitter, according to its CEO.

At the Cannes advertising festival, Twitter’s CEO Dick Costolo told audiences that Twitter will aggressively expand its advertising products to 50 countries worldwide by the end of 2012.
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