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Posts Tagged ‘Promoted Tweets’

Promoted Tweet Best Practices – Optimizing for Engagement [INFOGRAPHIC]

Promoted Tweet Best Practices - Optimizing for Engagement [INFOGRAPHIC]

Did you know that Promoted Tweets that include a photo generate engagement rates 306 percent higher than text-only tweets?

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Mediabistro Course

Twitter Marketing

Twitter MarketingStarting November 3, learn how to reach influencers, build followers, and engage a community in your brand! Taught by the former marketing director at Conde Nast Digital, Jim Hopkinson will teach you how to use analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you're reaching your followers when they're listening. Register now!

Promoted Tweets Drive Greater In-Store Retail Sales [STUDY]

In partnership with Datalogix (DLX), a company that specializes in measuring the offline impact of online ads, Twitter has announced a new measurement called “offline sales impact” to quantify the effect that tweets have on offline sales for consumer packaged goods (CPG) businesses in the U.S.

The motivation behind the roll-out is the fact that more than 94% of retail activity still happens in the physical world, and retailers need to be able to determine what effect, if any, their Twitter advertising has on those real-world sales.

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Promoted Trends Now Cost $200k. Is The Return On Investment Worth It?

It wasn’t too long ago that promoted trends would run you around $100-$120k. And when they initially came out, you could snag one for a mere $70-$80k!

But not anymore. If you want a promoted trend these days, be prepared to fork over $200k.

Does that sound like something for only the “cash crazy” to consider? Maybe . . . or maybe it’s an investment you can’t afford NOT to make.

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Why Twitter Loves Sponsored Tweets

The Super Bowl was a wild success for advertisers who knew how to leverage Twitter and other social networks, but many advertisers apparently still just don’t get it.

Twitter knows this, yet it doesn’t focus on the hard sell by aggressively advertising. Why? It doesn’t have to.

Twitter has its own brand ambassadors proving Twitter’s value every day. And there’s one VERY smart way Twitter has created a win-win scenario that is the stuff magnificent marketing campaigns are made of: sponsored tweets.

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How ANY Business Can Benefit From Super Bowl Buzz On Twitter

So your business isn’t big enough to buy a commercial on Super Bowl Sunday, hmm? Don’t despair, most businesses aren’t.

But do you know what the smart businesses do instead? They take advantage of Super Bowl buzz on Twitter – and you can too. And you can even do it for free.

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Local Charities Should Reach Out To Twitter For Promoted Tweets

Twitter may get tax breaks from the city of San Francisco for giving charitable contributions to local organizations – and one form those contributions can take is promoted tweets.

Twitter can also volunteer (among other things), but we think local charities will be interested hearing about how they can get the most bang for Twitter’s buck.

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Promoted Tweets Can Now Target Trending Topics

Some days, Twitter’s trending topics provide a snapshot of what’s wrong with the world, like when #smackthatass or something similar trends. It takes a LOT of participants for it to trend.

But for the most part, Twitter trends track the pulse of the Web. And now advertisers can tap into that phenomenon – and it doesn’t get better than that!

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Twitter Is Giving $100 In Free Advertising To 10,000 Small Businesses

Attention small businesses!

If you’ve been wanting to try out Twitter’s advertising capabilities, but were unwilling to devote your limited marketing resources to tweets, now is the time to reconsider.

Twitter is giving away $100 in advertising credits to the first 10,000 small businesses to apply (and qualify).

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Do Promoted Tweets Work? This Study Says Yes

The big question for retailers wanting to get the most out of Twitter is this: Do promoted products “work?”

The post we’ll be referencing [oddly] doesn’t specifically mention promoted tweets, but we not sure how else they could’ve measured folks ‘exposed’ to particular tweets, so we’ll base THIS post on that assumption. This post on Social Times makes the same assumption, so we feel okay about doing so. Or maybe we’ve both been subliminally brainwashed. Regardless:

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Are Twitter Ads Actually Damaging Brands? [SURVEY]

A new survey suggests that social media users who see brand advertisement on Twitter and Facebook might actually become more negative towards those brands.
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