By Allison Stadd on January 22, 2014 11:00 AM
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Posts Tagged ‘retail infographic’
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Not so long ago, department stores were the chic shopping destination of any American city, the first to stock high-end clothing lines from Paris and guaranteed to match luxe goods with exceptional customer service.
Worldwide, consumers are doing research online, making purchases from their smartphones, and say they trust their peers’ purchase feedback on social media more than expert reviews.
In an effort to explore how consumers are moving on from the last decade’s simple and static model of e-commerce to today’s complex and dynamic systems, digital agency Havas Worldwide created the following infographic.
E-commerce has exploded, with 98% of retail brands present on Twitter and 81% of shoppers directly influenced by posts from friends on social media platforms.
In addition, ExactTarget posits that a retailer using big data to its full could increase operating margin by more than 60%.
No wonder U.S. online retail sales are expected to hit $370 billion by 2017.
ExactTarget created an infographic that looks at where the global retail marketing field is headed, including future customers’ purchase journey, the need for multi-channel marketing, the growing emphasis on mobile, and big data.
Retailers have leveraged customer data for the benefit of their brick-and-mortar stores for decades. But how has that changed with the explosion of big data? (Read: 400 million tweets a day, and the prospective digital data equivalent of 18 Libraries of Congress by 2015).
If you’re in the retail business – either on the selling or shopping end of things – you’ll want to take a look.