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Posts Tagged ‘small business social media’

How Are Small Businesses Using Social Media? [INFOGRAPHIC]

How Are Small Businesses Using Social Media? [INFOGRAPHIC]

Two thirds of small businesses are using Twitter, and around a quarter devote six to 10 hours each week to social networking, reveals a new study.

Vertical Response polled more than 400 of their customers to enquire how they’re using social media in their everyday activities, and found that 67 percent use Twitter, which finished second overall in the survey behind Facebook (88 percent).

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Social Media 201

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What Can Social Media Do For Your Small Business? [INFOGRAPHIC]

In less than a decade social media has revolutionised marketing, lead generation and sales for brands of all shapes and sizes across almost every industry. And this includes small and medium-sized businesses (SMBs), too – indeed, the financially low entry point of platforms such as Twitter and Facebook make than an equal opportunity option for all brands… including yours.

It’s not too late to get onboard. Four out of five SMBs now use social media to engage with customers, with Facebook (85 percent), LinkedIn and Twitter (59 percent each) leading the way, and just 4 percent of SMBs say that they are not likely to use social media at all in the next year.

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How Digital Marketing Has Changed Small Business [INFOGRAPHIC]

Here’s an interesting statistic: five years ago, just 10 percent of small businesses were using social media for marketing purposes. Fast-forward to the heady days of 2013, and that number has leapt to 87 percent.

What else has changed for SMBs in the last half-decade?

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Twitter To Give Chase’s 4M Small Business Customers $1M In Free Advertising

Great news for small businesses, especially if they’re with Chase Bank: Twitter announced yesterday that it is teaming up with Chase to gift its 4 million small business customers with a whopping $1 million in free advertising on the platform.

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How Are Small Businesses Using Social Media? [INFOGRAPHIC]

Which social media sites are small to medium-sized enterprises (SMEs) using for business?

Facebook (as usual) leads the way, with 19 percent of SMEs favouring this platform, ahead of LinkedIn (14 percent), blogs (13 percent) and Twitter, with the latter being used by just 4 percent of these firms.

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How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC]

Did you know that three-quarters of small businesses (74 percent) employ nobody to manage their social media marketing?

12 percent employ somebody full-time, and 6 percent outsource to a consultant. The latter is quite the luxury for these firms, as more than four in ten (42 percent) have a social media budget of exactly zero.

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Just 32% Of Small Business Owners Think Social Media Marketing Is Effective [STUDY]

Social media platforms such as Twitter and Facebook have revolutionised the marketing departments of many brands, but that doesn’t mean that these tools are applicable to all business types. Nor does it mean that social media can effortlessly convert a pig’s ear of a commercial venture into a lucrative sow’s purse. It takes work and it takes effort, but it also takes the right kind of people, and the right kind of business.

Small business owners (SBOs) have perhaps struggled more than any other to successfully implement a social media strategy into their marketing. This is particularly true if the SBO is limited to a local audience for trade. Indeed, a 2012 study has revealed that while 87 percent of SBOs agree that word-of-mouth and customer referrals are an effective marketing tactic, just 32 percent feel the same way about social media, a drop of ten full percentage points from earlier in the year.

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Social Media Is Making A Big Impact On Small Business [INFOGRAPHIC]

Did you know that 73 percent of small businesses are now using social media? Furthermore, four fifths (81 percent) of these plan to further increase their social marketing efforts, and 62 percent of SMBs not currently using these channels have said that they plan to do so in the next year.

Facebook leads the way, with 82 percent of social small businesses utilising this platform, ahead of YouTube (73 percent), Twitter (47 percent) and LinkedIn (47 percent).

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UK SMBs: 71% Use Facebook, 60% Twitter, Six Out Of Ten Say Social Media Very Important To Vital

A new survey has revealed that the vast majority of small businesses in the UK are now actively using social media for marketing, recruitment and networking.

In their Small Business Survey 2012, polled 1,300 UK companies about their social networking usage, and found that 91 percent of respondents now use these channels for business purposes, up from 60 percent a year ago. Some 37 percent said that platforms such as Twitter, Facebook and LinkedIn were now ‘very important’ to their business, with 25 percent saying that they were ‘vital’.

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Twitter, Facebook, LinkedIn: Social Media Tips And Stats For Small Business Success [INFOGRAPHIC]

Social media has quickly grown from a way for friends and family to stay connected into an integral and increasingly essential part of businesses of all sizes.

Small companies in particular can reap enormous benefits from platforms such as Twitter, Facebook and LinkedIn, but what is the key to their success?

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