Which social media sites are small to medium-sized enterprises (SMEs) using for business?
Facebook (as usual) leads the way, with 19 percent of SMEs favouring this platform, ahead of LinkedIn (14 percent), blogs (13 percent) and Twitter, with the latter being used by just 4 percent of these firms.
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
In less than a decade social media platforms such as Twitter and Facebook have revolutionised business marketing, with major brands across almost every industry successfully using these channels to raise awareness of products and services, generate leads and drive website footfall.
But what about small business? While they don’t have the resources to compete with the larger brands, by fully integrating social media into all aspects of their business strategy small brands can also use these tools to dramatically boost their digital profile, customer base and sales.
Your business is only as strong as it roots. And if you’re using social media to market your services, then it’s essential that you dig deep.
Product ratings and reviews, customer support, lead generation and brand awareness are four key areas that, implemented correctly, will allow brands of all shapes and sizes to use platforms such as Twitter and Facebook to boost website footfall and drive sales.
So, here’s the most important question: is your company ready to grow?
Tap into our vast network of talented social media pros.
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