Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.
Posts Tagged ‘social advertising’
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Mobile advertising WAS controlled by Google and Apple and other ‘mobile ad networks,’ but not any more!
Google still dominates the market with gross market share of 79%, but Twitter is coming at ‘cha Google Monster. Let the turf wars begin!