Mobile advertising WAS controlled by Google and Apple and other ‘mobile ad networks,’ but not any more!
Google still dominates the market with gross market share of 79%, but Twitter is coming at ‘cha Google Monster. Let the turf wars begin!
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Social media advertising is big business – Facebook, LinkedIn and Twitter combined for well over five billion dollars in ad revenue in 2012.
But while spending on social media ads continues to rise – 81 percent of agencies and 75 percent of advertisers implemented social media ads in their campaigns last year – measuring the impact of these tools continues to prove problematic. Indeed, 62 of advertisers, and 70 percent of agencies, are either unsure or flat-out do not know how to measure their social marketing ROI.
The overall spend on social advertising is on track to reach $9.8 billion by 2016, says a new forecast from media research firm BIA/Kelsey.
$3.8 billion was spent on social advertising in 2011, which indicates overall growth in this space of some 250 percent over the next five years.
Advertising on social media platforms has quickly become a big business – Twitter’s revenue has been projected as high as $1.2 billion for 2016, mostly on the back of ads, and social ad spending across the industry is expected to reach $8 billion by 2015.
This infographic from Flowtown looks at how social advertising is reaching new heights.
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