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Posts Tagged ‘social advertising’

U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

Independent market research company BIA/Kelsey has forecasted U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11 billion in 2017.

That’s a compound annual growth rate of 18.6%, which means every year over the next few years social ads are only going to grow (way) more prevalent.

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A Brief History Of Social Advertising [INFOGRAPHIC]

Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.

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Twitter Taking Mobile Advertising By Storm And Invading Google’s Turf

Mobile advertising WAS controlled by Google and Apple and other ‘mobile ad networks,’ but not any more!

Google still dominates the market with gross market share of 79%, but Twitter is coming at ‘cha Google Monster. Let the turf wars begin!

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The State Of Social Ads [INFOGRAPHIC]

Social media advertising is big business – Facebook, LinkedIn and Twitter combined for well over five billion dollars in ad revenue in 2012.

But while spending on social media ads continues to rise – 81 percent of agencies and 75 percent of advertisers implemented social media ads in their campaigns last year – measuring the impact of these tools continues to prove problematic. Indeed, 62 of advertisers, and 70 percent of agencies, are either unsure or flat-out do not know how to measure their social marketing ROI.

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U.S. Social Ad Spend To Reach Almost $10 Billion By 2016, Says Report

The overall spend on social advertising is on track to reach $9.8 billion by 2016, says a new forecast from media research firm BIA/Kelsey.

$3.8 billion was spent on social advertising in 2011, which indicates overall growth in this space of some 250 percent over the next five years.

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78% Of Marketers Are Using Twitter For Social Advertising [INFOGRAPHIC]

Advertising on social media platforms has quickly become a big business – Twitter’s revenue has been projected as high as $1.2 billion for 2016, mostly on the back of ads, and social ad spending across the industry is expected to reach $8 billion by 2015.

This infographic from Flowtown looks at how social advertising is reaching new heights.

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