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Posts Tagged ‘social b2b’

91% of B2B Marketers Use Social Media During Events

91% of B2B Marketers use Social Media During Events

So you’re launching a business to business (B2B) event – what’s the best way to promote it?

Cold calling, radio, TV, traditional ads and paid search are all used by every B2B marketer in the run-up to their show. But after that social media takes over.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

Are you using social media to power your business to business (B2B) marketing campaigns?

You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI?

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The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.

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Blogging, SEO And Social Media – How B2B Sales Have Changed [INFOGRAPHIC]

Blogging, SEO And Social Media - How B2B Sales Have Changed [INFOGRAPHIC]

Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?

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Why Content And Social Media Are A Perfect Match For B2B Marketers [INFOGRAPHIC]

Why Content And Social Media Is A Perfect Match For B2B Marketers [INFOGRAPHIC]

Did you know that 72 percent of business to business (B2B) buyers say that they use social media in some capacity during the buying process, and that more than half (53 percent) follow discussions on social media channels such as LinkedIn, Twitter and Facebook as part of their research process?

Slowly but surely, social media is revolutionising B2B marketing. Almost six in ten (59 percent) of B2B marketers now use Twitter – second behind only LinkedIn – for content sharing, including white papers, case studies, webinars and blog posts.

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How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC]

How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC]

Promoting your business to business (B2B) company’s products and services on social media platforms such as Twitter and Facebook has always proven to be a particularly difficult nut to crack, certainly compared to business to consumer (B2C) marketing, where brand after brand has enjoyed the relatively low-hanging fruit, notably in the retail sector.

Here’s why: business products are, for the most part, unsexy. And, all too often, they’re pitched with an equally unappealing lack of enthusiasm. So what’s a B2B marketer to do?

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Half Of All B2B Marketers Are Dependent On Social Media [STUDY]

How dependent are business to business (B2B) marketers on using social media for leads?

According to a recent study from BtoB Magazine, the answer is: increasingly so. Almost half (47 percent) of respondents said that social media will be very involved (37 percent) or even fully integrated (10 percent) into their marketing campaigns next year, and 96 percent of all B2B marketers surveyed stated that social media will have at least some involvement in their strategy.

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How Are B2B Marketers Using Social Media? [INFOGRAPHIC]

Did you know that 80 percent of business to business (B2B) marketers use Twitter, and 56 percent planned to expand their social media budgets in 2013?

But it’s not all social. Indeed, far from it: B2B marketers use, on average, twelve different content marketing tactics, including blogs, video, search marketing and mobile.

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Social Media Marketing For B2B Companies [INFOGRAPHIC]

Did you know that 87 percent of business to business (B2B) marketers now use social media?

And with good reason: social media is one of the most effective marketing tactics in the arsenal of the B2B brand, with these firms using platforms such as Twitter, Facebook and LinkedIn to raise awareness (79 percent), acquire customers (74 percent) and generate leads (71 percent).

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Which Social Media Platforms Are Most Important To B2C And B2B Marketers (And Why)? [STUDY]

Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why?

Social Media Examiner surveyed marketers worldwide and discovered that Facebook (surprise) is the preferred social media platform for B2C marketers, favoured by 67 percent of brands, ahead of blogging (11 percent) and Twitter (10 percent).

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