Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?
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Did you know that 72 percent of business to business (B2B) buyers say that they use social media in some capacity during the buying process, and that more than half (53 percent) follow discussions on social media channels such as LinkedIn, Twitter and Facebook as part of their research process?
Slowly but surely, social media is revolutionising B2B marketing. Almost six in ten (59 percent) of B2B marketers now use Twitter – second behind only LinkedIn – for content sharing, including white papers, case studies, webinars and blog posts.
Promoting your business to business (B2B) company’s products and services on social media platforms such as Twitter and Facebook has always proven to be a particularly difficult nut to crack, certainly compared to business to consumer (B2C) marketing, where brand after brand has enjoyed the relatively low-hanging fruit, notably in the retail sector.
Here’s why: business products are, for the most part, unsexy. And, all too often, they’re pitched with an equally unappealing lack of enthusiasm. So what’s a B2B marketer to do?
How dependent are business to business (B2B) marketers on using social media for leads?
According to a recent study from BtoB Magazine, the answer is: increasingly so. Almost half (47 percent) of respondents said that social media will be very involved (37 percent) or even fully integrated (10 percent) into their marketing campaigns next year, and 96 percent of all B2B marketers surveyed stated that social media will have at least some involvement in their strategy.
Did you know that 80 percent of business to business (B2B) marketers use Twitter, and 56 percent planned to expand their social media budgets in 2013?
But it’s not all social. Indeed, far from it: B2B marketers use, on average, twelve different content marketing tactics, including blogs, video, search marketing and mobile.
Did you know that 87 percent of business to business (B2B) marketers now use social media?
And with good reason: social media is one of the most effective marketing tactics in the arsenal of the B2B brand, with these firms using platforms such as Twitter, Facebook and LinkedIn to raise awareness (79 percent), acquire customers (74 percent) and generate leads (71 percent).
Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why?
Social Media Examiner surveyed marketers worldwide and discovered that Facebook (surprise) is the preferred social media platform for B2C marketers, favoured by 67 percent of brands, ahead of blogging (11 percent) and Twitter (10 percent).
Did you know that Twitter is the business to business (B2B) social media platform of choice, favoured by 85 percent of B2B brands, ahead of LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent)?
These are the latest findings from B2B Marketing in their 2013 Social Media Benchmarking Report, which noted that while driving traffic to their website was the primary goal for B2B marketers using social media, almost two-thirds (61 percent) described their social marketing strategy as “ad-hoc”.
A new study has revealed that while Facebook is the premier source of social media-originated traffic, Twitter is far and away the leading source of social leads for small and medium-sized business to business (B2B) brands.
Some 82 percent of social media B2B leads come from Twitter, compared to just 9 percent for Facebook and LinkedIn equally.
While case study after case study continues to sing the virtues of social media tools such as Twitter and Facebook for business to consumer (B2C) marketing, business to business (B2B) social media marketing has, and continues to prove, a particularly difficult nut to crack.
Indeed, a new study suggests that social media accounts for less than two percent of all B2B website traffic, with organic search (i.e., Google), direct traffic and other referrals significantly more important to business to business brands.
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