By Shea Bennett on December 16, 2014 12:00 PM
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Posts Tagged ‘social b2b’
Work with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!
Are you using social media to power your business to business (B2B) marketing campaigns?
You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI?
Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.
Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?
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