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Posts Tagged ‘social commerce’

5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

Just 5 percent of U.S. adults have made a purchase via a social media site. Partly that’s because buying directly from a platform such as Twitter and Facebook has never really been an option for consumers, and shopping options from third parties have always been a little bit cumbersome to implement (and converted poorly as a result).

However, with the launch of the Twitter and Facebook ‘buy’ buttons, everything changes. Now, it’s going to be really easy for customers to buy directly from their favourite brands on their favourite social platforms. So what do Twitter and Facebook need to do to maximise this purchase power?

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

U.S. Social Commerce – Statistics & Trends [INFOGRAPHIC]

U.S. Social Commerce - Statistics & Trends [INFOGRAPHIC]

Did you know that social commerce sales are forecast to represent five percent of all online retail revenue in 2015?

Doesn’t sound like much? That five percent equates to $15 billion. Not too shabby.

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20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]

15-24 year-olds in the United Kingdom will spend £5.7 billion online in 2014, with almost three in 10 having purchased a product through social media, reveals a new study.

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Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

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How Millennials Drive Social Commerce: Turning Likes, Follows And Pins Into Sales [STUDY]

How Millennials Drive Social Commerce: Turning Likes, Follows And Pins Into Sales [STUDY]

Close to six in 10 users will go on to purchase based on the social media recommendations of friends, but what are they buying, and which which product categories are popular on different social networks?

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The Rise Of Social Media In E-Commerce [INFOGRAPHIC]

The Rise Of Social Media In E-Commerce [INFOGRAPHIC]

Did you know that 75 percent of socially-generated e-commerce sales in 2013 came from Facebook, Twitter and Pinterest?

Indeed, a majority of consumers now use social media to guide their purchases, with four in ten going on to purchase an item in-store or online after sharing it on Facebook, Twitter or Pinterest. When you consider that U.S. consumers are tipped to spend an eye-opening $327 billion online in 2016, well… you do the math.

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Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY]

Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY]

Eight in ten digital markets say that social sharing – adding Twitter, Facebook, Pinterest and other social networking icons to their product pages – is somewhat or very effective for increasing conversions from consumers, reports eMarketer, citing data from Adobe.

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Friend, Follow, Like, Buy – How Social Media Impacts Shopping [INFOGRAPHIC]

Friend, Follow, Like, Buy - How Social Media Impacts Shopping [INFOGRAPHIC]

Shares on social media create shoppers. But not all social shares are created equally.

A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.

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Chirpify Launches #Actiontags, Hashtags You Can Activate Across Channels

Chirpify Launches #Actiontags, Hashtags You Can Activate Across Channels

Portland-based social commerce platform Chirpify is trying to kick the hashtag up a notch with “#actiontags,” hashtags that brands can activate for cross-channel conversion.

With #actiontags, which can be used at live events, on TV shows, and in social campaigns, consumers can make a purchase, enter a contest, donate, or subscribe to a newsletter by posting a hashtag on Twitter, Facebook or Instagram.

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The Rise Of Social Commerce [INFOGRAPHIC]

The Rise Of Social Commerce [INFOGRAPHIC]Did you know that the term “social commerce” was first introduced by Yahoo in November, 2005?

Since (and even before) then, social commerce has changed the way that we shop online. Global e-commerce sales are expected to top $1.2 trillion this year, and platforms such as Twitter and Facebook are driving a growing chunk of that change.

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