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Posts Tagged ‘social media advertising’

Social Media Advertising: Myth Busted [INFOGRAPHIC]

Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

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Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Advertisers are increasing their spend on social, but not necessarily on social advertising, according to a new survey from Ad Age.

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93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

More than half (51 percent) of U.S. advertisers plan to increase their digital ad spend in 2014, reports eMarketer, citing a new survey from Advertiser Perceptions.

When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.

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A Brief History Of Social Advertising [INFOGRAPHIC]

Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.

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The Top Marketing Strategies Used By Social Media Pros [STUDY]

U.S. social media advertising spend is expected to grow 31.6 percent in 2013, reaching $4.2 billion by year-end, predicts eMarketer, and a new study has revealed some of the tactics used by marketing professionals.

Forrester Consulting surveyed U.S. advertisers and found that more than seven in ten (73 percent) cited the use of branded pages on platforms such as Facebook and Twitter as their primary social marketing tactic, ahead of buying ads on social networks (56 percent), micro-blogging (52 percent) and paying to promote content (51 percent).

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Social Ad Spend To Reach $11 Billion By 2017 [INFOGRAPHIC]

Social media advertising means business. Big business.

Already close to $5 billion last year, social ad spend is expected to increase year-on-year, rising to $6.1 billion in 2013, $8.4 billion in 2015 and a heady $11 billion by 2017.

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Social Media Advertising Statistics And Trends To Get Your Company Off Its Duff And Online [INFOGRAPHIC]

Smart advertisers are turning their attention to social media these days – and Twitter should top that list. With an active user base that nearly doubled in a six-month period and is now well beyond the 200 million user mark, unless you’re selling . . . actually, I can’t even think of of an “unless” – if you’re in business, you should be on Twitter.

How much money should your company devote to social media advertising though? That really depends on your comfort level. The Infographic below shares what other companies are doing right now and how they’re divvying up the budget.

You should really start thinking about this now so you don’t need to race to catch up later.

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The State Of Social Ads [INFOGRAPHIC]

Social media advertising is big business – Facebook, LinkedIn and Twitter combined for well over five billion dollars in ad revenue in 2012.

But while spending on social media ads continues to rise – 81 percent of agencies and 75 percent of advertisers implemented social media ads in their campaigns last year – measuring the impact of these tools continues to prove problematic. Indeed, 62 of advertisers, and 70 percent of agencies, are either unsure or flat-out do not know how to measure their social marketing ROI.

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U.S. Social Ad Spend To Reach Almost $10 Billion By 2016, Says Report

The overall spend on social advertising is on track to reach $9.8 billion by 2016, says a new forecast from media research firm BIA/Kelsey.

$3.8 billion was spent on social advertising in 2011, which indicates overall growth in this space of some 250 percent over the next five years.

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