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Posts Tagged ‘social media advertising’

Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]

Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]

Social media advertising is big business. How big? Total social ad revenue is expected to increase by 194 percent to reach $15 billion by 2018, and more than half of that total will be mobile.

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Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015

Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015

Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year.

Gains are gains, and Twitter’s slice of the mobile ad pie has been slowly growing year-on-year. Unfortunately, it’s simply not growing fast enough: already a distant third behind Google and Facebook, eMarketer expects Twitter to also fall behind Yahoo in 2015.

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Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

Advertisers Are Moving Funds From Print, TV And Display (But Not Social) Into Mobile

A new study has revealed that a large number of advertisers are planning to shift funds away from traditional ad formats into mobile ads over the next 12 months, but social media spend, both owned and paid, won’t be heavily depleted.

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A History of Social Media Advertising [INFOGRAPHIC]

A History of Social Media Advertising [INFOGRAPHIC]

Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong presence on Facebook and build a large audience of potential customers, giving birth to the term “cost per fan”.

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Social Media Ad Spend Share Worldwide [STUDY]

Social Media Ad Spend Share Worldwide [STUDY]

North America will account for 42.3 percent of all social network advertising expenditure in 2014, ahead of Asia-Pacific (29.2 percent) and Europe (22.4 percent), reports eMarketer.

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Social Media Advertising: Myth Busted [INFOGRAPHIC]

Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

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UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

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Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Advertisers are increasing their spend on social, but not necessarily on social advertising, according to a new survey from Ad Age.

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93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

More than half (51 percent) of U.S. advertisers plan to increase their digital ad spend in 2014, reports eMarketer, citing a new survey from Advertiser Perceptions.

When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.

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A Brief History Of Social Advertising [INFOGRAPHIC]

Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.

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