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Posts Tagged ‘social media advertising’

A History of Social Media Advertising [INFOGRAPHIC]

A History of Social Media Advertising [INFOGRAPHIC]

Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong presence on Facebook and build a large audience of potential customers, giving birth to the term “cost per fan”.

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Social Media 101

Social Media 101Starting November 10, get hands-on social media training for beginners! In our popular online boot camp, you'll hear from social media and marketing experts on how to get set-up on the major social platforms, create meaningful content, and engage with your audience across various sites. Register now!

Social Media Ad Spend Share Worldwide [STUDY]

Social Media Ad Spend Share Worldwide [STUDY]

North America will account for 42.3 percent of all social network advertising expenditure in 2014, ahead of Asia-Pacific (29.2 percent) and Europe (22.4 percent), reports eMarketer.

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Social Media Advertising: Myth Busted [INFOGRAPHIC]

Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

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UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

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Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Advertisers are increasing their spend on social, but not necessarily on social advertising, according to a new survey from Ad Age.

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93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

More than half (51 percent) of U.S. advertisers plan to increase their digital ad spend in 2014, reports eMarketer, citing a new survey from Advertiser Perceptions.

When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.

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A Brief History Of Social Advertising [INFOGRAPHIC]

Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.

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The Top Marketing Strategies Used By Social Media Pros [STUDY]

U.S. social media advertising spend is expected to grow 31.6 percent in 2013, reaching $4.2 billion by year-end, predicts eMarketer, and a new study has revealed some of the tactics used by marketing professionals.

Forrester Consulting surveyed U.S. advertisers and found that more than seven in ten (73 percent) cited the use of branded pages on platforms such as Facebook and Twitter as their primary social marketing tactic, ahead of buying ads on social networks (56 percent), micro-blogging (52 percent) and paying to promote content (51 percent).

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Social Ad Spend To Reach $11 Billion By 2017 [INFOGRAPHIC]

Social media advertising means business. Big business.

Already close to $5 billion last year, social ad spend is expected to increase year-on-year, rising to $6.1 billion in 2013, $8.4 billion in 2015 and a heady $11 billion by 2017.

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Social Media Advertising Statistics And Trends To Get Your Company Off Its Duff And Online [INFOGRAPHIC]

Smart advertisers are turning their attention to social media these days – and Twitter should top that list. With an active user base that nearly doubled in a six-month period and is now well beyond the 200 million user mark, unless you’re selling . . . actually, I can’t even think of of an “unless” – if you’re in business, you should be on Twitter.

How much money should your company devote to social media advertising though? That really depends on your comfort level. The Infographic below shares what other companies are doing right now and how they’re divvying up the budget.

You should really start thinking about this now so you don’t need to race to catch up later.

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