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Posts Tagged ‘social media budget’

SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]

SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]

Small and medium-sized businesses (SMBs) spent aggressively on social media in 2013, with some success, but this year they’re cutting back slightly on their investment in Twitter and Facebook to concentrate funds on their website, reveals a new study.

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Blogging

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U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

U.S. Marketers Spend More Than Twice As Much On Social Ads Per User Than Europeans [STUDY]

Social media advertising spend is rising rapidly around the world, but new research has revealed that advertisers in North America spend more than twice as much on social ads per user than firms in Western Europe, and close to eight times their counterparts in Asia.

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How Do Brands Budget For Social Media? [INFOGRAPHIC]

How Do Brands Budget For Social Media? [INFOGRAPHIC]

How do brands staff and budget for social media?

New research from Wildfire reveals that close to half (45 percent) of companies with $1 billion or more of revenue have 50+ social employees, and two-thirds (65.5 percent) of these firms use a combination of outside agencies and in-house staff for social initiatives, compared to about half of all companies.

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93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

More than half (51 percent) of U.S. advertisers plan to increase their digital ad spend in 2014, reports eMarketer, citing a new survey from Advertiser Perceptions.

When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.

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70% Of Marketers Plan To Spend More On Social Media This Year [STUDY]

How has your social media marketing worked out for you in 2013? Are you planning to increase your spend this year?

If your answer was “yes”, you’re not alone. Almost three-quarters (70 percent) of brand marketers surveyed by CMO Council and Vizu earlier this year said that they planned to spend more on their social media marketing in 2013, with mobile (69 percent) and video marketing (64 percent) also high on their budgetary checklist.

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Marketers Spending More On Facebook, LinkedIn Over Twitter, Pinterest, Says Poll [STUDY]

Where is your company investing in social media over the next year?

According to a new survey by The Creative Group, more than six in ten (62 percent) of marketers say that they expect their firm to increase their spend on Facebook marketing in the coming 12 months, compared to slightly less than half (48 percent) for Twitter.

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55% Of Advertisers Are Spending More On Social Media In 2013 [STUDY]

The majority of U.S. marketers say that they plan to spend more on mobile and social media marketing in 2013, reveals a new study from the Association Of National Advertisers.

In their 2013 Q1 Member Benchmarking Survey, the ANA discovered that 55 percent of advertisers will increase their social media expenditure this year, while 45 percent will spend the same.

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64% Of Marketers Will Increase Social Ad Spend In 2013 [STUDY]

Almost two-thirds (64 percent) of U.S. advertisers will increase their spend on paid advertising on social media sites in 2013, details a new study.

The survey also revealed that 34 percent plan to spend the same amount this year, and just one in fifty (two percent) have said that they intend to decrease their overall social marketing budget.

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Twitter, Facebook Marketing Budgets Still Low In Europe, Despite Heavy Adoption Rate

The adoption rate of social media platforms such as Twitter and Facebook is accelerating at a pace that isn’t being matched by the growth in spending by European businesses and brands, reveals new data.

A study by Forrester Research, which polled over 17,000 consumers and 264 senior executives in Europe, revealed that 50% of marketers are using social media and an additional 25% said that they would in the coming 12 months. However, the majority of marketers still allocate a small budget to their social networking campaigns, and over a fifth didn’t even know what this was for 2011.

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