By Shea Bennett on January 6, 2014 3:00 PM
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Posts Tagged ‘social media budget’
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When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.
The majority of U.S. marketers say that they plan to spend more on mobile and social media marketing in 2013, reveals a new study from the Association Of National Advertisers.
In their 2013 Q1 Member Benchmarking Survey, the ANA discovered that 55 percent of advertisers will increase their social media expenditure this year, while 45 percent will spend the same.