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Posts Tagged ‘Social Media Command Centers’

Australia’s National Rugby League Sets Up Social Media Mission Control Room, Generates 1B Impressions

The State of Origin is basically the Super Bowl of rugby, an annual best-of-three series of rugby league football matches between the Blues and the Maroons, who represent the Australian states of New South Wales and Queensland, respectively.

In honor of the premier sporting event, Australia’s National Rugby League (NRL) partnered with digital marketing agency VML Australia to create a tricked-out NRL Mission Control Room. Take a look inside.

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A Look Inside Three Big Brands’ Social Media Command Centers

Managing social media for major brands is a massive undertaking, involving vast teams of talented community managers, graphic designers, and social strategists implementing a variety of tools for everything from social listening to engagement tracking.

Accordingly, some businesses have developed social media command centers, basically state-of-the-art monitoring hubs that concentrate that social media management energy into one central portal.

The following infographic looks at three noteworthy examples of such command centers: University of Oregon’s Quakecave in Autzen stadium, Gatorade’s Mission Control at their Chicago headquarters, and the American Red Cross Command Center.

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