By Shea Bennett on July 25, 2014 9:00 AM
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Posts Tagged ‘social media customer support’
Work with the digital strategy director for Saatchi & Saatchi to develop a strategy for smartphones, tablets, and mobile devices! Starting October 21, Kayla Green will teach you how to optimize content for mobile, create responsive landing pages, and track and analyze all mobile efforts. Register now!
Did you know that 82 percent of companies believe that they provide superior customer service on social media?
Sounds great, right? Unfortunately, 92 percent of consumers disagree.
Many years ago, in Twitter’s dark, early days (circa. 2008-10), if you complained about a brand or their products you didn’t really expect a response to your tweet. Indeed, if the company was even actively using Twitter it was surprising. So if they actually saw and proactively responded to your complaint? Inconceivable!
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