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Posts Tagged ‘social media growth’

The 5 Stages Of Corporate Social Media Grief [INFOGRAPHIC]

The 5 Stages Of Corporate Social Media Grief [INFOGRAPHIC]

Social media has quickly established itself as proven marketing strategy for brands of all shapes and sizes in almost every industry across the world, but some corporations are still resistant to get started.

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Twitter App Usage Grew 14% In The Past 6 Months [STATS]

Twitter App Usage Grew 14% In The Past 6 Months [STATS]

Twitter’s monthly active user growth problem is well documented, and everyday use of the platform actually fell 3 percent in the past six months, says GlobalWebIndex.

But there’s some good news for Twitter, as the same study revealed that use of the Twitter app is actually up 14 percent over the same period – beating Facebook, Google+ and YouTube.

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We’re Using Twitter, Facebook Less, Instagram, Tumblr More, Says Data [STUDY]

We're Using Twitter, Facebook Less, Instagram, Tumblr More, Says Data [STUDY]

While Facebook remains the biggest social network by almost every metric that matters – an eye-opening 82 percent of internet users worldwide (excluding China) now have a Facebook account – active usage of the platform has actually fallen over the past six months, reveals new data from GlobalWebIndex.

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Messaging And Social App Use Tripled In 2013 [STATS]

Messaging And Social App Use Tripled In 2013 [STATS]

Use of social media and messaging apps grew 203 percent year-on-year in 2013, with overall app use rising 115 percent over the same period, reports Statista, citing data from Flurry Analytics.

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Brand User Engagement Growing 9 Times Faster Than Twitter And Facebook, Says Study [INFOGRAPHIC]

Brand User Engagement Growing 9 Times Faster Than Twitter And Facebook, Says Study [INFOGRAPHIC]

The entertainment industry saw a 498 percent growth in inbound messages on Twitter last year, and 350 percent across Twitter and Facebook combined, as consumer brand engagement rose by 178 percent in total across all industries between Q2 2012 and Q3 2013, reports Sprout Social.

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Social Media Growth Worldwide – 2 Billion Users By 2016, Led By India [STATS]

Social Media Growth Worldwide - 2 Billion Users By 2016, Led By India [STATS]

While social media growth around the world has slowed, certainly in the U.S. and Western Europe, it’s far from stopped, with the huge opportunity to recruit new users in less-developed markets ensuring that the social networking uptick will continue for years to come.

Indeed, some 200 million users globally were added in the past 12 months, with 1.61 billion people now active in social media. This is expected to advance to 1.82 billion next year before breaching the 2 billion mark in 2016.

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Facebook, Twitter, Google+, Pinterest, Instagram – The Growth Of Social Media [INFOGRAPHIC]

Facebook, Twitter, Google+, Pinterest, Instagram - The Growth Of Social Media [INFOGRAPHIC]

You know that social media thing?

It’s getting pretty big. Collectively, Facebook. Twitter, Google+, Pinterest and Instagram now have billions of users, and brands around the globe have their arms open wide – 93 percent of marketers now use social media for business purposes.

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Tumblr, Facebook, Twitter, Instagram & Snapchat – How Teens Use Social Media [INFOGRAPHIC]

Tumblr, Facebook, Twitter, Instagram & Snapchat - How Teens Use Social Media [INFOGRAPHIC]

In case you haven’t noticed, teenagers do things differently.

While Twitter and Facebook have quickly established themselves as the de facto social networks across almost every major industry for adult users, these platforms, while still popular, certainly aren’t the be all and end all with the younger demographic.

Indeed, image-led social channels, such as Tumblr, Instagram and Snapchat, are rapidly growing in popularity amongst 13-19 year-old losers, and it might be at the expense of their more established, but increasingly less cool, older brothers.

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U.S., Europe, Asia, Middle East, Africa, Latin America – Social Media Growth Worldwide [INFOGRAPHIC]

U.S., Europe, Asia, Middle East, Africa, Latin America - Social Media Growth Worldwide [INFOGRAPHIC]

Did you know that nearly 1 in 4 people worldwide will use social media in 2013, and that by next year, two billion users globally will log on to platforms such as Twitter, Facebook, LinkedIn and Instagram?

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UK Increasingly Choosing Social Over Search, Suggests Data [STUDY]

UK consumers, particularly those in the key 18-24 and 25-34 demographics, are increasingly sourcing a lot of their online content via social media, as opposed to search, reveals a new study.

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