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Posts Tagged ‘social media in canada’

Francophones In Quebec Less Active On Every Social Channel — Except Twitter [STUDY]

May 2013 research from CEFRIO reveals major social networking differences in English and French speakers in Quebec.

Canada’s second-largest province has lower penetration rates for all social sites among French speakers compared to English speakers, with one exception: Twitter.

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Twitter Canada Is Officially Open For Business

Twitter’s Canadian office has officially opened its doors, with managing director Kirstine Stewart at its helm.

After a month of behind-the-scenes media action and 10 new employee hires, Twitter Canada is ready to roll.

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Bell Media Is First Canadian Broadcaster To Partner With Twitter On Social TV Research

In advance of the Canadian broadcasters’ upfronts, the yearly events where each network presents the next seasons’ shows to advertisers and media buyers, Bell Media and Twitter have announced a research partnership.

Per a Bell press release, the team-up will focus on the social TV behavior of Canadian viewers, the ROI of social TV initiatives, and the relationship between audience engagement and Twitter activity.

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The Small Business Social Media Roundup [INFOGRAPHIC]

Did you know that a recent study showed that 36 percent of business leaders over the age of 50 cited lack of knowledge in social media as the greatest barrier that they face?

Furthermore, one in ten say that staff shortages prevent them from pursuing any kind of campaign, and almost half (49 percent) believe that their company doesn’t need social media, largely because they feel it doesn’t fit within their industry.

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