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Posts Tagged ‘social media landscape’

Marketer’s Guide To The 2014 Social Media Landscape [INFOGRAPHIC]

Marketer's Guide To The 2014 Social Media Landscape [INFOGRAPHIC]

Are Facebook, Twitter, LinkedIn and YouTube the only platforms that really matter to marketers?

CMO.com‘s CMO’s Guide To The Social Landscape is now in its fifth year, and these four social networks are the only mainstays from the first edition of the guide back in 2010. Will Google+, Pinterest and Instagram still be around in another four years? Will Twitter?

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Social Media 101

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Facebook, Twitter, Pinterest, LinkedIn & Google+ – Social Media Stats, Facts & Figures [INFOGRAPHIC]

When it comes to the world of social networking, one thing has very been clear for a long time: Facebook dominates.

Indeed, with its more than one billion active users and a strong presence in almost every major country in the planet, Facebook is very much top of the hierarchy of social media and isn’t going to be toppled by anyone else anytime soon. However, while it rules overall, Facebook doesn’t lead every key social metric, with Twitter, Pinterest, LinkedIn and (even) Google+ all contributing to a very healthy, and very diverse, social media landscape.

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The Social Media Landscape [INFOGRAPHIC]

If you’re new to the world of social media, it can all be a little overwhelming.

For starters, there’s a very steep learning curve. And as social media increasingly integrates itself into our everyday personal and professional lives, it seems that new platforms, businesses and sub-genres are popping up on a near-daily basis.

Even the terminology can be confusing: social marketing, URL shorteners, social scoring, brand engagement, intelligence, apps, analytics, widgets, plugins and gaming. Where exactly do you start?

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