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Posts Tagged ‘social media marketing’

Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season

Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season

Retailers are spending less money on Twitter for marketing purposes over the holiday season this year, and less overall in social media and video, reveals a new study.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC]

Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC]

A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.

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6 Tips to Create a Super Social Media Strategy [INFOGRAPHIC]

6 Tips to Create a Super Social Media Strategy [INFOGRAPHIC]

Did you know that 77 percent of people follow at least one brand on social media, but that more than half (56 percent) have unfollowed a brand for posting boring or sales-y content?

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The Top 14 Social Media Metrics Tracked by Marketers

The Top 14 Social Media Metrics Tracked by Marketers

Six in 10 U.S. marketers track hits, visits and page views when evaluating the success of their social media campaigns, reveals a new study.

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How Accurate Were 2014’s Social Marketing Predictions? [INFOGRAPHIC]

How Accurate Were 2014’s Social Marketing Predictions? [INFOGRAPHIC]

Pundits love to make big predictions for the year to come, and those working in the world of social media marketing are certainly no exception. So, how did well did they do with their forecasts in 2014?

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Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]

Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]

Social media advertising is big business. How big? Total social ad revenue is expected to increase by 194 percent to reach $15 billion by 2018, and more than half of that total will be mobile.

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Social Reach Increases Through Employee Sharing [INFOGRAPHIC]

Social Reach Increases Through Employee Sharing [INFOGRAPHIC]

Did you know that a recent study showed that just 15 percent of social media users trust posts by companies or brands on social networking sites?

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What, When and Where to Post on Social Media [INFOGRAPHIC]

What, When and Where to Post on Social Media [INFOGRAPHIC]

When’s the best time to tweet? And what should you be tweeting about?

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A History of Social Media Advertising [INFOGRAPHIC]

A History of Social Media Advertising [INFOGRAPHIC]

Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong presence on Facebook and build a large audience of potential customers, giving birth to the term “cost per fan”.

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Reach Your Goals With This Social Media Posting Playbook [INFOGRAPHIC]

Reach Your Goals With This Social Media Posting Playbook [INFOGRAPHIC]

Social media success can sometimes feel like a bit of a lottery.

Random, even.

A tweet that you wrote yesterday seemed to resonate with everyone and got shared to the moon. And then, today? Nothing. What’s going on?

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