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Posts Tagged ‘social media marketing’

99% of Social Media Posts Generate Almost no Engagement [STUDY]

99% of Social Media Posts Generate Almost no Engagement [STUDY]

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.

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Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

How do you measure the return on investment for your social media campaigns?

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

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Social Media and Business – Which Platform is Right for You? [INFOGRAPHIC]

Social Media and Business - Which Platform is Right for You? [INFOGRAPHIC]

Did you know that social media is the number one activity across the entire web, with 75 percent of all internet users estimated to be using at least one social network?

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Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is your business ready for social media?

Maybe. Maybe not. It certainly sounds like a simple enough question, but have you thought about everything that needs to be in place, and everything that you must be prepared to do, to ensure your social campaigns are successful?

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Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Women love to shop, right?

I mean, that’s the stereotype. And maybe it used to be true, but a new study has revealed that when it comes to purchases resulting from recommendations from contacts or ads on social networks, men spend more than women. A lot more.

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5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content.

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32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

The automation of digital content is an essential tool for all marketers, but particularly those in the business to business (B2B) sector, where delivering the right message to the right lead at the right time can mean the difference between success and failure.

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Three Quarters Of SMBs Are Investing More Time In Social Media Marketing [STUDY]

Three Quarters Of SMBs Are Investing More Time In Social Media Marketing [STUDY]

As a small business owner, are you investing more of your time in social media?

You’re not alone, as new data has revealed that almost three-quarters of small and medium-sized businesses (SMBs) have increased the time they spend using social media for marketing purposes, with less than one in 10 cutting back.

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7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]

7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]

Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses?

Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014?

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9 Powerful Blog Promotion Tips From Marketing Experts [INFOGRAPHIC]

9 Powerful Blog Promotion Tips From Marketing Experts [INFOGRAPHIC]

Here’s the awful truth: nobody is reading your blog.

Nobody.

So, what are you going to do about it?

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