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Posts Tagged ‘social media overload’

Social Media Overload – How Much Information Do We Process Each Day? [INFOGRAPHIC]

You’re a user of social media, right? Have you ever given any thought to how much content you process each day?

No? Well, consider this. About two-thirds of the information that we digest on social media platforms such as Twitter and Facebook is text – tweets, of course, plus links to new stories, articles and so on. The rest is images, videos and music.

And it all adds up. How much? Studies have shown that your typical social media user consumes 285 pieces of content daily, which equates to an eye-opening 54,000 words, and, for the truly active, as many as 1,000 clickable links.

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Drowning In Data – How Can Businesses Stay Afloat In The Sea Of Social Media? [INFOGRAPHIC]

In less than a decade, social media has evolved from an innovative, albeit fairly casual digital connection between friends to an all-consuming business and marketing powerhouse that can quickly overwhelm with the sheer number of options and data available to both the end user and brands of all shapes and sizes.

Did you know, for example, that in any given minute more than half a million comments are posted to Facebook, 347,000 tweets are submitted on Twitter and 3,600 photos are shared on Instagram? For businesses looking to embrace all aspects of social media this can quickly lead to an information overload… and it’s the customer who suffers the consequences.

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