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Posts Tagged ‘social media retail’
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Did you know that online retail sales are growing by 17 percent per year and are expected to hit $370 billion by 2017?
Social media is playing its part, too – Facebook drives about 60 percent of all social referral traffic to retail websites, and half of all social media-driven purchasing happens within one week of sharing, tweeting, liking or favouring a product.
One of the simplest ways to ensure social media success is to examine what’s been done before, with an eye to what worked and what didn’t – and why.
To that end, social customer service platform Conversocial has assembled a great report breaking down the social holiday activity of ten major retailers from 2012 to make 2013 a success story.
Back-to-school promotions provide fodder for much Twitter buzz, and mega-retailers Target and Walmart never miss the opportunity to drive the conversation.
Topsy put together a comparison of the two brands to see which one dominated 2013 back-to-school chatter on Twitter. Which one would you put your money on coming out on top?
In partnership with Datalogix (DLX), a company that specializes in measuring the offline impact of online ads, Twitter has announced a new measurement called “offline sales impact” to quantify the effect that tweets have on offline sales for consumer packaged goods (CPG) businesses in the U.S.
The motivation behind the roll-out is the fact that more than 94% of retail activity still happens in the physical world, and retailers need to be able to determine what effect, if any, their Twitter advertising has on those real-world sales.
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