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Posts Tagged ‘social media retail’

Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season

Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season

Retailers are spending less money on Twitter for marketing purposes over the holiday season this year, and less overall in social media and video, reveals a new study.

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Blogging

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Social, Mobile, Search – Amazing E-Commerce Stats, Facts & Figures [INFOGRAPHIC]

Social, Mobile, Search - Amazing E-Commerce Stats, Facts & Figures [INFOGRAPHIC]

Did you know that online retail sales are growing by 17 percent per year and are expected to hit $370 billion by 2017?

Social media is playing its part, too – Facebook drives about 60 percent of all social referral traffic to retail websites, and half of all social media-driven purchasing happens within one week of sharing, tweeting, liking or favouring a product.

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Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?

No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.

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The Rise Of Social Media In E-Commerce [INFOGRAPHIC]

The Rise Of Social Media In E-Commerce [INFOGRAPHIC]

Did you know that 75 percent of socially-generated e-commerce sales in 2013 came from Facebook, Twitter and Pinterest?

Indeed, a majority of consumers now use social media to guide their purchases, with four in ten going on to purchase an item in-store or online after sharing it on Facebook, Twitter or Pinterest. When you consider that U.S. consumers are tipped to spend an eye-opening $327 billion online in 2016, well… you do the math.

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How Social Media Influences Purchase Decisions [INFOGRAPHIC]

How Social Media Influences Purchase Decisions [INFOGRAPHIC]

It’s not just Pinterest that drives e-commerce sales; turns out Facebook, Twitter and even YouTube also play an influential role in consumers’ purchase decisions.

The infographic below by Invesp breaks down the major social networks’ impact on online shopping.

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How To Prepare For The Holiday Surge On Twitter [REPORT]

How To Prepare For The Holiday Surge On Twitter [REPORT]

The holiday heyday has only just begun, and marketers would do best to continue ramping up their social customer service teams.

One of the simplest ways to ensure social media success is to examine what’s been done before, with an eye to what worked and what didn’t – and why.

To that end, social customer service platform Conversocial has assembled a great report breaking down the social holiday activity of ten major retailers from 2012 to make 2013 a success story.

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How Are UK Retailers Using Social Media For Recruitment? [INFOGRAPHIC]

How Are UK Retailers Using Social Media For Recruitment? [INFOGRAPHIC]

Did you know that one in five (21 percent) of UK retailers have a dedicated careers Twitter feed?

This compares to just 12 percent who use Facebook for the same purpose. At the other end of the scale, 96 percent have a LinkedIn company page, and Vodafone, Tesco and Primark are against the UK’s most followed retailers on social media sites.

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Target Vs. Walmart: Which Retailer Dominated Back-To-School Twitter Buzz? [CHART]

Back-to-school promotions provide fodder for much Twitter buzz, and mega-retailers Target and Walmart never miss the opportunity to drive the conversation.

Topsy put together a comparison of the two brands to see which one dominated 2013 back-to-school chatter on Twitter. Which one would you put your money on coming out on top?

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Promoted Tweets Drive Greater In-Store Retail Sales [STUDY]

In partnership with Datalogix (DLX), a company that specializes in measuring the offline impact of online ads, Twitter has announced a new measurement called “offline sales impact” to quantify the effect that tweets have on offline sales for consumer packaged goods (CPG) businesses in the U.S.

The motivation behind the roll-out is the fact that more than 94% of retail activity still happens in the physical world, and retailers need to be able to determine what effect, if any, their Twitter advertising has on those real-world sales.

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AddShoppers Social Commerce Platform Rolls Out Social Shopper Login Tool

AddShoppers, a leading social commerce platform for retailers, has expanded its offerings with Social Shopper Login, a new tool designed to bridge the gap between social login and ecommerce login.

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