By Shea Bennett on December 11, 2014 9:00 AM
The Republic of Tea is looking for a Minister of Enlightenment - PR Director. next job PGA TOUR is looking for a Manager, Digital Communications. next job Columbia University Medical Center is looking for a Digital Science Content Producer. next job Brigade Marketing is looking for a Senior Social Media Manager. see all
Posts Tagged ‘social media ROI’
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By Shea Bennett on November 25, 2014 3:00 PM
By Shea Bennett on November 19, 2014 3:00 PM
If there’s one thing that the internet has given us in spades it’s data. There’s so much data, in fact, that we need software to make sense of it all so we can drive our marketing campaigns forward.
But which digital tools actually convert these metrics into actual return on investment (ROI)?
By Shea Bennett on November 14, 2014 12:00 PM
By Shea Bennett on September 30, 2014 9:00 AM
By Shea Bennett on September 18, 2014 9:00 AM
How do you measure social media return on investment (ROI)?
It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.
By Shea Bennett on August 19, 2014 6:00 PM
By Shea Bennett on August 19, 2014 12:00 PM
How do you measure the return on investment for your social media campaigns?
It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.
By Shea Bennett on July 31, 2014 3:00 PM
If you’re going to invest time and resources in social media, you need to figure out a way to measure your return on investment.
It can be frustrating process. The ROI of social media is hard to quantify, and there’s no one-size-fits-all methodology that will please everybody. So how do you measure success?
By Shea Bennett on June 30, 2014 3:00 PM
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