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Posts Tagged ‘social media ROI’

6 Steps to Measure Social Media ROI [INFOGRAPHIC]

6 Steps to Measure Social Media ROI [INFOGRAPHIC]

How do you measure social media return on investment (ROI)?

It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.

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Social Media 201

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99% of Social Media Posts Generate Almost no Engagement [STUDY]

99% of Social Media Posts Generate Almost no Engagement [STUDY]

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.

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Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]

How do you measure the return on investment for your social media campaigns?

It’s the age-old question, and one that brands and marketing departments have struggled to answer for a decade now. And they’re still mystified: a new study reveals that just one third of executives are confident that they can accurately measure the effect of company social media use.

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5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

If you’re going to invest time and resources in social media, you need to figure out a way to measure your return on investment.

It can be frustrating process. The ROI of social media is hard to quantify, and there’s no one-size-fits-all methodology that will please everybody. So how do you measure success?

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Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

How do you measure the success of your social media strategy?

If you’re like more than four in five brands, it’s by the numbers of Facebook Likes, link clickthroughs and Twitter retweets your campaigns receive, suggests a new study.

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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC]

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC]

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment.

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Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Just 1% Of Orders To Retail Websites Come From Social Media [STUDY]

Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales?

No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014.

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How To Fuel Your Sales Engine With Social Content [INFOGRAPHIC]

How To Fuel Your Sales Engine With Social Content [INFOGRAPHIC]

Here are some numbers for you. Each and every day, 350 million photos are uploaded on to Facebook and 500 million tweets are posted to Twitter.

So, here’s the million dollar question: how do you convert that into sales?

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B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

How do you measure social media return on investment (ROI)?

Since the dawn of social networking, evaluating the performance of brand campaigns has proven to be a difficult nut to crack, particularly for business to business (B2B) organisations. Indeed, just 16 percent of B2B marketers in the United Kingdom believe that they are able to consistently measure social media ROI, with two in five having almost no success.

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A Week In The Life Of A Social Media Brand [INFOGRAPHIC]

A Week In The Life Of A Social Media Brand [INFOGRAPHIC]

Socially media evolved considerably in the year between 2012 and 2013, and brands across the world took notice, delivering richer, highly-engaged content to an ever-growing audience, which demanded more, more, more.

After all, social media never sleeps. It’s a 24/7 business, and once you’ve turned the power on, you can’t switch it off. Social media can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever, until you are dead.

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