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Posts Tagged ‘social media strategy’

Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

How do you measure the success of your social media strategy?

If you’re like more than four in five brands, it’s by the numbers of Facebook Likes, link clickthroughs and Twitter retweets your campaigns receive, suggests a new study.

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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC]

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC]

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment.

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10 Social Media Mistakes You’re Probably Making [INFOGRAPHIC]

10 Social Media Mistakes You're Probably Making [INFOGRAPHIC]

Good news! A potential customer is checking out your Twitter profile for the first time.

Bad news: you don’t have a profile avatar, which makes them a little uneasy. After all, you could be a bot. Or worse.

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The 6 Myths Of Social Sharing [INFOGRAPHIC]

The 6 Myths Of Social Sharing [INFOGRAPHIC]

Did you know that people engage with shared content 49 percent more on weekends?

That’s useful information, especially if you’re planning a social marketing strategy for your brand. But we’ve only begun to scratch the surface.

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The 5 Stages Of Corporate Social Media Grief [INFOGRAPHIC]

The 5 Stages Of Corporate Social Media Grief [INFOGRAPHIC]

Social media has quickly established itself as proven marketing strategy for brands of all shapes and sizes in almost every industry across the world, but some corporations are still resistant to get started.

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10 Tips To Manage Your Social Media (And Boost Your Job Prospects) [INFOGRAPHIC]

10 Tips To Manage Your Social Media (And Boost Your Job Prospects) [INFOGRAPHIC]

You’ve finally graduated: congratulations!

After years of study and tens of thousands of dollars in tuition fees, at last you have that all-important degree. Excited, you eagerly apply for that top job. And then another one. And then another one. And then another one. But you never hear anything back.

What went wrong?

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27 Social Media Marketing Tips From Enterprise Experts [INFOGRAPHIC]

27 Social Media Marketing Tips From Enterprise Experts [INFOGRAPHIC]

So you want to use social media to promote your business?

First, you need to establish your presence. “Having a Twitter account today is like having a web page 10 years ago,” says Lauren Teague, social media manager of the PGA Tour.

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The Best (And Worst) Times To Post On Social Media [INFOGRAPHIC]

The Best (And Worst) Times To Post On Social Media [INFOGRAPHIC]

It’s the age-old question: if you want to reach the most people, when’s the best time to tweet?

What about posts on Facebook or Google+? Is there an ideal time to update there, and is it different to the optimum times to publish on LinkedIn, Tumblr and Pinterest?

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The Surprising Words That Get Content Shared On Social Media [INFOGRAPHIC]

The Surprising Words That Get Content Shared On Social Media [INFOGRAPHIC]

What connects “free”, “help”, “check out”, “you” and “please”?

They’re all great words to use on Twitter if you want to get more retweets.

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How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

The majority of people learn from and interpret a message more easily and at a greater speed from an image than they do a text-only missive, and studies have shown that nine in 10 of us make decisions on purchases based on visuals.

And it’s not just pictures – colours are also important. Naturally, all of this is significant when planning your social media strategy.

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