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Posts Tagged ‘social media strategy’

92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]

92% of Marketers Say Social Media is Important For Their Business [INFOGRAPHIC]

More than nine in 10 marketers say that social media is important for their business, with 97 percent using some form of social media marketing in their strategy, reveals a new study.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.

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3 Content Creation Strategies That Will Help Your Business Prosper [INFOGRAPHIC]

3 Content Creation Strategies That Will Help Your Business Prosper [INFOGRAPHIC]

Did you know that pictures on Twitter are retweeted 128 percent more than videos? Or that articles with images generate 94 percent more views? What if I told you that 46 percent of people say that a website’s design is their number one criterion for discerning the credibility of that company?

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How to Make Social Video Work for Your Brand [INFOGRAPHIC]

How to Make Social Video Work for Your Brand [INFOGRAPHIC]

Are you considering using video in your social media campaigns?

That could turn out to be a very smart play. Video can generate three times as many monthly visitors to a website, and users spend up to 88 percent more time on sites that include video.

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Social Media and Business – Which Platform is Right for You? [INFOGRAPHIC]

Social Media and Business - Which Platform is Right for You? [INFOGRAPHIC]

Did you know that social media is the number one activity across the entire web, with 75 percent of all internet users estimated to be using at least one social network?

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Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!)

Is your business ready for social media?

Maybe. Maybe not. It certainly sounds like a simple enough question, but have you thought about everything that needs to be in place, and everything that you must be prepared to do, to ensure your social campaigns are successful?

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5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

5 Steps to Effective Social Media Measurement [INFOGRAPHIC]

If you’re going to invest time and resources in social media, you need to figure out a way to measure your return on investment.

It can be frustrating process. The ROI of social media is hard to quantify, and there’s no one-size-fits-all methodology that will please everybody. So how do you measure success?

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Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC]

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness [INFOGRAPHIC]

Did you know that 52 percent of enterprise brands say that social media is the most important factor in client/customer relationship building and brand management?

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10 Surprising Social Media Facts [INFOGRAPHIC]

10 Surprising Social Media Facts [INFOGRAPHIC]

Did you know that your biggest advocates on Twitter are almost always those people with the lowest number of followers?

Yep – fewer than one in 10 of your mentions are likely to come from Twitter’s so-called “power users”. Meanwhile, 91 percent of mentions will be from those with less than 500 followers.

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Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

How do you measure the success of your social media strategy?

If you’re like more than four in five brands, it’s by the numbers of Facebook Likes, link clickthroughs and Twitter retweets your campaigns receive, suggests a new study.

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