More than eight in 10 Americans know that hashtags are widely used on Twitter, and almost two-thirds are also aware that the platform has a 140 character limit, reveals a new poll.
Earlier today we looked at an American Express study that suggested that less than 5 percent of users prefer social media for customer service enquiries.
However, while it may not be the first port of call, social is still an increasingly popular touchpoint for customers looking for a response from brands, with many turning to Twitter and Facebook after first connecting via their preferred channel (for example, email).
If there’s one thing that the internet has given us in spades it’s data. There’s so much data, in fact, that we need software to make sense of it all so we can drive our marketing campaigns forward.
But which digital tools actually convert these metrics into actual return on investment (ROI)?
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