Did you know that about eight in 10 employers will Google a job applicant before inviting them in for an interview?
What’s the optimal length of a tweet?
With a maximum of 140 characters, you might think the best policy would be to use up every single one. But you’d be wrong: the ideal tweet has a length of between 71-100 characters, leaving plenty of extra room for old-fashioned retweets and comments.
Earlier today we looked a new study from Jobvite, which found that 73 percent of recruiters plan to increase their investment in social media.
The survey also revealed another interesting tidbit: 93 percent of recruiters review a candidate’s social media accounts being a hiring decision, with 61 percent reconsidering an applicant because of something negative on their profile.
Remember when social media was going to be the death of email?
That hasn’t happened. Far from it, in fact – social media has revolutionised the online presence of many brands, while email marketing continues to go from strength to strength. But you know what works really, really well? When you combine the two.
Social media comes with a pretty steep learning curve, particularly for businesses.
There’s just so much to figure out. For example, how frequently should you post? How much work does it take each week before you see results? What are the right types of images to use on your social profiles? Is it okay to actively sell your products and services – and if so, how often?
How long have you been updating your brand’s Twitter profile or Facebook Page?
Months? Years? Day in, and day out, things can start to get a little stale. Maybe that’s being reflected in your overall engagement rates, customer response and sales. You need to take a step back, re-evaluate and refresh your campaign.
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