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Posts Tagged ‘social media traffic’

Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS]

Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS]

Both Pinterest and Tumblr have driven more referral traffic to websites than Twitter in the first six months of 2014, with Twitter a distant fourth behind these two social platforms and the all-powerful Facebook, reveals data from StatCounter.

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YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

In less than a decade social media has established itself as a hugely important source of referral traffic to websites across almost every industry, but what do these visitors actually do once they’ve hit your website? Are all social visitors equal, or are some more equal than others?

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How To Increase Traffic To Your Website [INFOGRAPHIC]

The goal with any website is to increase traffic, whether the motivation behind that is to increase sales, earn more money from affiliate links or ads, or boost brand awareness.

But what are the best ways to increase traffic to your site?

BestWebHostingGeek.com examines essential on-page and off-page strategies for strengthening traffic numbers, from advertising on Facebook and Twitter to utilizing free press release services.

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Twitter Drives More Traffic To The Guardian Than Any Other Social Media Platform

Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Guardian News & Media CEO Andrew Miller announced that Twitter drives more referral traffic for key breaking news stories to The Guardian than any other social media platform.

10% of the newspaper’s online traffic currently comes from social media, and Twitter plays an integral role.

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Social Media Drives Less Than 3% Of Retail Website Traffic [STATS]

Remember when the internet was being pitched as the saviour of commerce? Right up until the dotcom crash of 1999?

Pepperidge Farm remembers. But I digress. That dark period seems like a lifetime ago now, and in the world of digital commerce, it absolutely is: more than $50 billion was spent on retail e-commerce sales in the first quarter of this year in the U.S. alone. And that was just on desktops. Factor in mobile and tablet sales, and baby, you’ve got a stew going.

But what about social media? That, too, has been repeatedly pitched as the “saviour” of retail, albeit now in its online flavour. So how much referral traffic are platforms such as Facebook and Twitter generating for your favourite online stores?

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Social Media Drives Less Than 2% Of All B2B Website Traffic, Says Study [STATS]

While case study after case study continues to sing the virtues of social media tools such as Twitter and Facebook for business to consumer (B2C) marketing, business to business (B2B) social media marketing has, and continues to prove, a particularly difficult nut to crack.

Indeed, a new study suggests that social media accounts for less than two percent of all B2B website traffic, with organic search (i.e., Google), direct traffic and other referrals significantly more important to business to business brands.

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Twitter Drives The Most Traffic, Facebook The Most Revenue, Says Study [INFOGRAPHIC]

Twitter drives the most traffic of all the major social networks, but it’s Facebook that generates the most revenue, reveals a new study by Eventbrite.

Shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. But the value of that share skews heavily in Facebook’s favour, with its $4.15 revenue rate more than twice that of Twitter’s ($1.85) and four times that of LinkedIn ($0.92).

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Twitter Traffic +1.45% For December 2009, Facebook +2.95%, Tweetmeme +6.89%, Friendfeed -12.46%

This is a monthly series that looks at visitor data for all the major social networks as calculated by Compete.com. Compete is USA-biased, and certainly in the case of Twitter the visitor numbers are distorted by the openness of Twitter’s API and the numerous Twitter software clients, but on a like-for-like basis the numerics have value and warrant investigation. Please refer to previous installments in this series for a more detailed overview.

After several months of flat to negative growth, social media saw something of a rebound in December, according to figures released by Compete.com.

Twitter posted a +1.45% gain on unique visitors, to 22,808,321, and 133,636,767 visits overall. This was the first uptick for Twitter since August of this year, and that month remains the network’s peak.

Twitter Traffic +1.45% For December, Facebook +2.95%, Tweetmeme +6.89%, LinkedIn +2.84%, Friendfeed -12.46%

Facebook also saw gains, adding +2.95%, or 132,130,132 unique visits, and 2,712,334,571 overall. This is a new all-time high for Facebook, and followed a dip of almost half a percent in November.

Twitter Traffic +1.45% For December, Facebook +2.95%, Tweetmeme +6.89%, LinkedIn +2.84%, Friendfeed -12.46%

Twitter link aggregator Tweetmeme continued it’s incredible growth, adding +6.89% in December, to 1,268,501 unique visitors, and 3,503,804 overall.

Twitter Traffic +1.45% For December, Facebook +2.95%, Tweetmeme +6.89%, LinkedIn +2.84%, Friendfeed -12.46%

LinkedIn had the best net gain month-to-month, adding +2.84% to 14,879,386 uniques, and 51,215,574 overall, and now closes in on the October highs.

MySpace enjoyed a modest rebound, adding +1.53% uniques to 49,326,638, and a still-impressive 554,221,540 overall.

Even Plurk saw decent growth in December, grabbing back +10.90% of unique visitors, to 224,160, and 824,941 overall.

Meanwhile, Friendfeed lost a sizeable -12.46% of visitors, registering only 483,329 uniques in December, and just over one million overall. Friendfeed has now lost more than half of all visitor traffic since the August 2009 highs, and unless new owners Facebook make a bold attempt to re-energise the flagging aggregator, it seems probable that it won’t be around this time next year.

It’s too early to say if this modest rebound on social media traffic is the start of something more significant, or simply a dead cat bounce. Moreover, as mentioned Compete.com data has a large USA-bias, and does not include usage of Twitter in external clients, such as TweetDeck and Seesmic Desktop.

Indeed, globally Twitter appears to be zooming in on the peaks seen earlier in the year, and it will be interesting to see if 2010 means the start of another huge uptrend in social media traffic, similar to that witnessed throughout most of 2009.

Twitter Traffic Falls -2.43% For November. Facebook -0.47%, LinkedIn -6.93%, Friendfeed -20.95%

This is a monthly series that looks at visitor data for all the major social networks as calculated by Compete.com. Compete is USA-biased, and certainly in the case of Twitter the visitor numbers are distorted by the openness of Twitter’s API and the numerous Twitter software clients, but on a like-for-like basis the numerics have value and warrant investigation. Please refer to previous installments in this series for a more detailed overview.

Unique visitors to Twitter.com fell for the third successive month, dropping 2.43% overall, to 22,481,568, according to Compete.com. More concerning for the network was a -7.24% dip in overall visits.

Twitter Traffic Falls -2.43% For November. Facebook -0.47%, LinkedIn -6.93%, Friendfeed -20.95%

(click to enlarge)

Overall, traffic to all social media fell, with Facebook losing -0.47% to 128,339,156 unique visitors for November, but gaining 3.51% to 2,601,399,595 visitors overall.

Twitter Traffic Falls -2.43% For November. Facebook -0.47%, LinkedIn -6.93%, Friendfeed -20.95%

Friendfeed fell sharply, down 20.95% to just 552,147 uniques, and has now lost almost half of its unique visitors since peaking at 1,044,326 in August. Overall visitors fell 26.62%.

LinkedIn, which has been the social media star the past five or six months, fell for the first time since May, losing 6.93% of unique visitors, and 11.53% overall.

MySpace dipped -2.64%, and -3.08% overall.

Plurk, which was once considered a rival to Twitter, saw just over two hundred thousand unique visitors for the month, and surely will not last much into 2010.