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Posts Tagged ‘social retail’
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E-commerce has exploded, with 98% of retail brands present on Twitter and 81% of shoppers directly influenced by posts from friends on social media platforms.
In addition, ExactTarget posits that a retailer using big data to its full could increase operating margin by more than 60%.
No wonder U.S. online retail sales are expected to hit $370 billion by 2017.
ExactTarget created an infographic that looks at where the global retail marketing field is headed, including future customers’ purchase journey, the need for multi-channel marketing, the growing emphasis on mobile, and big data.
Social media has changed the retail business.
And with many companies facing serious threats from the likes of Amazon and other major online retailers, this helping hand couldn’t have arrived any sooner. Thanks to platforms such as Twitter and Facebook, retail brands of all shapes and sizes can build highly-engaged audiences that can help them raise awareness, boost website footfall and drive sales.
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