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Posts Tagged ‘social retail’

How Are UK Retailers Using Social Media For Recruitment? [INFOGRAPHIC]

How Are UK Retailers Using Social Media For Recruitment? [INFOGRAPHIC]

Did you know that one in five (21 percent) of UK retailers have a dedicated careers Twitter feed?

This compares to just 12 percent who use Facebook for the same purpose. At the other end of the scale, 96 percent have a LinkedIn company page, and Vodafone, Tesco and Primark are against the UK’s most followed retailers on social media sites.

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How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC]

How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC]

Did you know that a recent study revealed that 38 million 13 to 18 year olds in the U.S. said that their purchasing decisions were influenced by social media?

75 percent of Facebook purchasers said that they asked for their friends’ advice before buying, and 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impact their shopping decisions.

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From Social To Sale: Facebook v. Twitter v. Pinterest E-Commerce [STUDY]

Social media drives sales.

A new Vision Critical white paper titled “From Social to Sale: 8 Questions to Ask Your Customers” draws on 6,000 survey responses on social purchasing from a 17-month time period to offer insight into social retail on three major social networks: Facebook, Twitter, and Pinterest.

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How We Shop In 2013 [INFOGRAPHIC]

E-commerce has exploded, with 98% of retail brands present on Twitter and 81% of shoppers directly influenced by posts from friends on social media platforms.

In addition, ExactTarget posits that a retailer using big data to its full could increase operating margin by more than 60%.

No wonder U.S. online retail sales are expected to hit $370 billion by 2017.

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The Digital Future Of Global Retail Marketing [INFOGRAPHIC]

Online shopping is the way of the future, and retailers across the globe must keep in step with that trend.

ExactTarget created an infographic that looks at where the global retail marketing field is headed, including future customers’ purchase journey, the need for multi-channel marketing, the growing emphasis on mobile, and big data.

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Social Media And The Growth Of E-Commerce [INFOGRAPHIC]

Did you know that e-commerce, which already accounts for 8 percent of all retail states in the U.S., is expected to outpace sales growth at brick-and-mortar stores over the next 5 years, reaching an incredible $370 billion by 2017?

Social media is playing its part, too – sales of physical goods through social networks is pegged to grow at a furious pace over the next few years, with some $14 billion of U.S. sales expected to be accountable to social media by 2015.

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Case Study: The Impact Of Twitter On 5 Major Brands [INFOGRAPHIC]

Social media has changed the retail business.

And with many companies facing serious threats from the likes of Amazon and other major online retailers, this helping hand couldn’t have arrived any sooner. Thanks to platforms such as Twitter and Facebook, retail brands of all shapes and sizes can build highly-engaged audiences that can help them raise awareness, boost website footfall and drive sales.

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Facebook, Twitter, Pinterest, Klout – The Retail Social Media Top 10 [INFOGRAPHIC]

How do the top U.S. retail brands stack up on social media?

Platforms such as Facebook, Twitter, Google+, Pinterest and YouTube have revolutionised retail marketing. The top brands can easily attract millions of fans and customers – tens of millions on Facebook – and, engaged appropriately, these huge, attentive audiences can dramatically raise product and service awareness, boost website footfall and drive sales.

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How Social Media, Smartphones And Tablets Are Transforming Online Shopping [INFOGRAPHIC]

Did you know that 64 percent of smartphone owners shop online using their device, and that the social media savvy are amongst the most active shoppers around, with 60 percent of Facebook users saying they would discuss a product or service if they were offered a deal of some kind?

Modern technologies such as social media, smartphones and tablets have transformed the retail business – 167 million people are expected to shop online in 2012, spending on average $1,800 per person – and links to user-generated content on Facebook, Twitter and review sites make up a quarter of the search results for the top 20 brands in the world.

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Facebook, Pinterest Outperform Twitter For Traffic, Sales To Retail Websites [INFOGRAPHIC]

Recently we looked at a study from Amazon-owned Zappos that revealed that Twitter generated ten times more revenue for their platform than Facebook and Pinterest combined.

This study contrasted somewhat with previous data, which suggested that Pinterest users were a better source of referral traffic to websites than either Twitter or Facebook.

Well, now we have another study. And guess what? Yep. It says that Facebook generates the lion’s share of shoppers to retail websites. Can’t we all just get along?

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