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Posts Tagged ‘social retailers’

How To Prepare For The Holiday Surge On Twitter [REPORT]

How To Prepare For The Holiday Surge On Twitter [REPORT]

The holiday heyday has only just begun, and marketers would do best to continue ramping up their social customer service teams.

One of the simplest ways to ensure social media success is to examine what’s been done before, with an eye to what worked and what didn’t – and why.

To that end, social customer service platform Conversocial has assembled a great report breaking down the social holiday activity of ten major retailers from 2012 to make 2013 a success story.

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Target Vs. Walmart: Which Retailer Dominated Back-To-School Twitter Buzz? [CHART]

Back-to-school promotions provide fodder for much Twitter buzz, and mega-retailers Target and Walmart never miss the opportunity to drive the conversation.

Topsy put together a comparison of the two brands to see which one dominated 2013 back-to-school chatter on Twitter. Which one would you put your money on coming out on top?

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Promoted Tweets Drive Greater In-Store Retail Sales [STUDY]

In partnership with Datalogix (DLX), a company that specializes in measuring the offline impact of online ads, Twitter has announced a new measurement called “offline sales impact” to quantify the effect that tweets have on offline sales for consumer packaged goods (CPG) businesses in the U.S.

The motivation behind the roll-out is the fact that more than 94% of retail activity still happens in the physical world, and retailers need to be able to determine what effect, if any, their Twitter advertising has on those real-world sales.

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AddShoppers Social Commerce Platform Rolls Out Social Shopper Login Tool

AddShoppers, a leading social commerce platform for retailers, has expanded its offerings with Social Shopper Login, a new tool designed to bridge the gap between social login and ecommerce login.

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The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]

Back in May we looked at a visual from Campalyst that presented a wealth of data on the top 250 internet retailers in social media – Facebook and Twitter led the way as the social networks of choice.

Fast-forward to the present, and Facebook and Twitter are still numero uno amongst internet retailers, commanding a 97 percent and 96 percent presence respectively. YouTube maintains its third place, being used by 90 percent of respondents, while still wet-behind-the-ears Pinterest has leap-frogged Google+.

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