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Posts Tagged ‘social sharing’

Dark Social Sharing is Bigger Than #Facebook and #Twitter Combined

Dark Social Sharing is Bigger Than #Facebook and #Twitter Combined

Have you ever copied a link from a website and forwarded it on to a friend via email or text message?

More than nine in ten of us have. Indeed, this “dark social sharing” is so commonplace that it dwarfs sharing on Facebook and Twitter… combined.

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Four in Five Marketers Promote Content via Social Media [STUDY]

Four in Five Marketers Promote Content via Social Media [STUDY]

80 percent of U.S. marketing professionals use social media to promote their content, reveals a new study.

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Sharing Via Twitter Grew Faster Than Any Other Social Network In Q1 2014 [INFOGRAPHIC]

Twitter Grew Faster Than Any Other Social Network In 2014 Q1 [INFOGRAPHIC]

The first quarter of 2014 was all about Twitter.

According to recent stats, sharing via Twitter grew a massive 43 percent compared to last quarter, far surpassing the competition to become the fastest growing network of the year, thus far.

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58% Will Purchase Based On Friends’ Social Media Recommendations [STUDY]

58% Will Purchase Based On Friends' Social Media Recommendations [STUDY]

Almost six in ten U.S. social media users will go on to make a purchase based on a friend’s social media post, with more than one quarter (28 percent) of 18-34 year-olds ‘fairly’ or ‘very likely’ to buy following social recommendations of friends, reveals a new study.

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6 Out Of 10 Buy Products Based On The Social Media Posts Of Friends [STUDY]

6 Out Of 10 Buy Products Based On The Social Media Posts Of Friends [STUDY]

Do you consider yourself an early adopter amongst your peers? Perhaps you frequently post photos and share thoughts about products and services that you’ve tried. Maybe you’re the sort of person who actually influences friends and family into buying the things that you buy.

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State Of Social Sharing: Pinterest Outgrows Facebook, Twitter (And Is Now Bigger Than Email) [STUDY]

State Of Social Sharing: Pinterest Outgrows Facebook, Twitter (And Is Now Bigger Than Email) [STUDY]

2013 was a bumper year for social media with all the top sites recording at least one significant milestone moment, but it’s perhaps Pinterest that has been the most impressive, showing off some surprisingly powerful legs, reveals a new study.

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Social Media And The Psychology Of Sharing [INFOGRAPHIC]

Social Media And The Psychology Of Sharing [INFOGRAPHIC]

Did you know that 90 percent of content on Twitter is generated by just 2 percent of its users? And the rest? It’s all retweets and pass-alongs, with 94 percent of us sharing content on social media to increase value and drive entertainment.

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Twitter Rivals Facebook For Social Sharing In Europe [STUDY]

Twitter Rivals Facebook For Social Sharing In Europe [STUDY]

Earlier this month we looked at data from Gigya that revealed how both Twitter and Pinterest are challenging Facebook for dominance in the social sharing space across the world, with Pinterest notably strong in the retail sector.

Moreover, looking at the data again, it’s clear that Twitter is especially relevant in Europe, where it has an almost equal share with Facebook for social shares, and could surpass it next year.

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Twitter, Pinterest Challenging Facebook For Social Sharing Dominance [INFOGRAPHIC]

Twitter, Pinterest Challenging Facebook For Social Sharing Dominance [INFOGRAPHIC]

While Facebook continues to dominate social sharing, with four in every ten shares attributable to Mark Zuckerberg’s giant, its slice of the pie is decreasing as it faces growing competition from Twitter and Pinterest.

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9 In 10 Mobile Social Shares Are On Facebook, Twitter And Pinterest [STUDY]

When you share content on your mobile phone, which social platforms do you use?

If you’re anything like nine in ten other users, it’ll be Facebook, Twitter and Pinterest that reap the benefits of your actions. Together, the three platforms control 92.8 percent of the mobile content sharing space, with Facebook alone responsible for six in ten shares.

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