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Posts Tagged ‘Social TV’

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.

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Is Tumblr Better At Social TV Than Twitter? [STUDY]

Is Tumblr Better At Social TV Than Twitter? [STUDY]

Despite Twitter’s partnerships and acquisitions in the social TV space, a new study suggests that it’s actually Tumblr that is the big social TV winner (but take that with a grain of salt, as the study was commissioned by none other than Tumblr itself).

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Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

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Social Media Used By 36% Of UK Viewers Whilst Watching TV [STATS]

Social Media Used By 36% Of UK Viewers Whilst Watching TV [STATS]

Eight in 10 (78 percent) of UK television viewers do something else whilst watching their favourite shows, with social media amongst the leading activities, reveals new data from the United Kingdom.

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Social TV: 5 Keys To Successful Hashtags

Social TV: 5 Keys To Successful Hashtags

The popularity of hashtags has grown tremendously since Twitter integrated the social conversation trackers in 2009. Used largely to differentiate and define discussion online, they have taken on new meanings in the world of social media marketing and advertising. In the world of television, hashtags have become vital tools for engaging fans new and old. While some hashtags succeed in engaging viewers and building audiences, others fail.

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Breaking Bad And The Walking Dead Were The Most Talked About Shows On Twitter In 2013 [STATS]

Breaking Bad And The Walking Dead Were The Most Talked About Shows On Twitter In 2013 [STATS]

Nielsen has released its official Twitter TV ratings for 2013, which look at the shows with the biggest buzz on the social network over the past 12 months.

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How Social Media Has Changed The Way We Watch TV [INFOGRAPHIC]

How Social Media Has Changed The Way We Watch TV [INFOGRAPHIC]

Social media is changing television.

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NBC’s Sound Of Music Was The Most Ridiculed, But The Most Tweeted, TV Show Of The Night

NBC's Live The Sound Of Music Was The Most Ridiculed, But The Most Social, TV Show Of The Night

Sometimes (ahem, Sharknado), it’s not the best-quality programs that get the most buzz on social media.

NBC’s live TV performance of Rodgers’ and Hammerstein’s iconic The Sound of Music – and its star Carrie Underwood – was the subject of ridicule online over the months leading up to the broadcast.

But NBC got the last laugh.

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3 Ways Twitter Is Changing TV Forever

3 Ways Twitter Is Changing TV Forever

Do you tweet while you’re watching TV? Or maybe you jump on Twitter right after a startling season finale?

More and more consumers are turning to Twitter as the “second screen” counterpart to their TV screens. And Twitter is embracing the social TV trend in a big way.

Here are three ways that Twitter is changing TV forever.

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Thoughts About Second Screen Viewing At NYC Television Week

Thoughts About Second Screen Viewing At NYC Television Week

At last week’s NYC Television Week, MediaBistroTV caught up with two media executives and one Hollywood showrunner and asked them whether the “second screen” factors into their programming decisions.

Their thoughts were divergent, especially with regard to Twitter’s impact on TV viewership.

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