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Posts Tagged ‘sports infographic’

Mayweather Earns The Most Money But Ronaldo Is The World’s Biggest Social Sports Star [INFOGRAPHIC]

Mayweather Earns The Most Money But Ronaldo Is The World's Biggest Social Sports Star [INFOGRAPHIC]

Forbes have published their annual look at the world’s 100 highest-paid athletes, with boxer Floyd Mayweather once again finishing top of the list with an eye-opening $105 million in earnings in 2013.

And in second place? Football star Cristiano Ronaldo, with $80 million. But Ronaldo has Mayweather and every other athlete’s number in one increasingly important metric in global branding: social media followers.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

Definitive Guide To Following The 2013 World Series On Twitter [INFOGRAPHIC]

Definitive Guide To Following The 2013 World Series On Twitter [INFOGRAPHIC]

As the MLB World Series 2013 kicks off tonight at 8:07 p.m. EST at Fenway Park in Boston, it’s clutch time to figure out exactly how to keep up with the action on Twitter.

Social media analytics engine Sysomos has assembled a helpful infographic that aggregates all the Twitter info fans can use to augment their World Series experience, from Twitter handles for the top players and must-follow reporters to hashtags related to the game.

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How Sports Fans Engage With Twitter [INFOGRAPHIC]

How Sports Fans Engage With Twitter [INFOGRAPHIC]

Nearly 70% of sports fans who follow brands on social media are willing to take additional action, including purchasing, commenting or sharing brand content, according to IMG’s 2013 Catalyst Fan Engagement Study.

Catalyst PR created the infographic below as a visual version of the study’s findings.

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REVEALED: America’s Most Social Sports Teams [INFOGRAPHIC]

If you’ve been active on social media for any reasonable period of time, and if you’re a fan, chances are that you’re following one or more sports teams – and probably a few athletes – on Twitter.

Indeed, social media has revolutionised sports marketing, allowing the NFL, MLB, NBA and other leagues to proactively engage with fans and the media, driving website footfall, eyeballs and merchandise sales.

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The State Of Digital Marketing In Sports [INFOGRAPHIC]

Digital marketing and relatively new mediums such as Twitter and Facebook have revolutionised how brands of all shapes and sizes across almost every industry in every major region around the world attract and engage with customers and prospects to drive website footfall and sales, and the business of professional sports is certainly no exception.

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More Sports Fans Turning To Digital Media Over TV [STATS]

Thanks in large part to social media – Twitter in particular – sports fans are increasingly turning to the Internet rather than TV to watch games and other sports content.

According to data from the Sports Media Consumption Report 2013, by Sporting News Media, Kantar Media, and TV Sport markets, 63% of fans went online for sports content, up from 56% just two years ago.

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Who Are The Most Popular Sports Teams And Stars On Facebook And Twitter? [INFOGRAPHIC]

Did you know that Real Madrid football star Christiano Ronaldo is the most popular sportsperson on both Facebook and Twitter, with millions of Likes and followers on both of these social networks?

Sports teams and players around the world are now using social media to connect and engage with fans, colleagues and the press, sometimes with very mixed results. Because while these channels can be fantastic tools for raising awareness (and driving ticket sales), professional athletes, on occasion, and when the mood strikes them, can be guilty of lifting their foot from the pitch or the court and placing it firmly in their mouths.

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How Sports Teams Are Using Social Media To Drive Ticket Sales [INFOGRAPHIC]

Did you know that one in three orders on the sports ticket deal site Crowd Seats comes directly from social media?

That’s a huge percentage of business that simply didn’t exist a decade ago. And when you look at how the sports industry is using social media, it’s no surprise – 70 percent of teams consistently promote tickets via their Twitter profiles.

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