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Posts Tagged ‘tv twitter’

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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Social Media 201

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Who’s Tweeting About TV? [INFOGRAPHIC]

Who's Tweeting About TV? [INFOGRAPHIC]

Who’s tweeting about television?

Well, Americans, for one – some 36 million people in the U.S. sent 990 million tweets about television in 2013.

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Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

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‘Mob City’ First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

'Mob City' First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter

In yet another example of Twitter’s growing relationship with mainstream television (and vice versa), the screenplay for Mob City, a gangster noir TV show created by The Walking Dead‘s Frank Darabont for TNT, is being broadcast line-by-line, and tweet-by-tweet, on Twitter.

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Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Did you know that more than four in ten viewers use a second screen, such as a mobile device or tablet, half of the time that they watch TV?

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Buzz Of Twitter’s Top TV Shows Doesn’t Sync With Actual Viewers (And Vice Versa) [STUDY]

Buzz Of Twitter's Top TV Shows Doesn't Sync With Actual Viewers (And Vice Versa) [STUDY]

Sunday Night Football, The Big Bang Theory and NCIS are amongst the most popular shows on U.S. television, with millions and millions of viewers.

But on Twitter, they hardly warrant a mention. Instead, all the discussion resolves around Breaking Bad, The Voice and Jimmy Kimmel Live.

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Twitter Testing New “TV Trending” Feature For Some Users

We are officially in the age of social TV, one in which 40% of American smartphone and tablet users log onto a social network – read: Twitter – when tuning into the tube.

And with last month’s global launch of Twitter TV Ad Targeting, a new service designed to enable Twitter and TV ad campaigns to be synchronized, Twitter and TV’s symbiotic relationship is stronger than ever.

Read on for the latest development.

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Twitter Drives Up Some TV Ratings, But TV Better At Driving Tweets, Says Nielsen [STUDY]

Nielsen has released a study that, for the first time, provides statistical evidence of the two-way relationship between Twitter and television, inasmuch as how conversation on Twitter about a TV show can boost ratings for that program, and vice versa.

However, while the data has shown that there’s definitely some correlation between a spike in tweets and strong ratings, it’s typically more in Twitter’s favour than the other way around.

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