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Posts Tagged ‘Tweets’

How The 70/30 Rule Can Rocket Your Twitter Presence To The Top

How do you spread out your tweets throughout the day? Do you consciously choose when to send what, or are you more of a spontaneous tweeters?

Spontaneity, if it’s who you are, is a great thing. However, it can lead to a Twitter account that is “blotchy” – lots of activity clustered together in the span of an hour or so, and then radio-silence for the rest of the day.

Any business or professional Twitter account should make an effort to plan out their tweets – at least some of the time. And the 70/30 Rule will help you get there.

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Four Essential Tips To Repurpose Your Content So It’s Tweet-Friendly

One major hurdle businesses face when starting out with a social media marketing plan is coming up with great content… over and over again. Because of the real-time and always-on nature of Twitter and other social networks, there’s a lot of pressure for companies to provide consistently valuable information to their audience, day in and day out.

This can lead to content fatigue, and eventually giving up on social media altogether. After all, who has the time to blog and tweet every single day?

One way you can avoid burning out is by repurposing your content on Twitter. You don’t have to come up with brilliant tweets that entice your audience over to your blog or landing page – you already have these tweets. It’s just a matter of unlocking them from the content you’ve created elsewhere.

Here are five tips for repurposing content on Twitter so you can reach a wider audience with assets you already own.

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10 Secrets Of The Top Twitter Chats

#SMChat sees hundreds of people take to Twitter each week to discuss social media marketing. #BlogChat participants produce over 6,000 tweets about the tools, tricks and tribulations of being a blogger. These are two of the biggest Twitter chats out there, and they’ve developed a “secret sauce” for hosting the perfect chat.

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5 Essential Tips For Local Businesses On Twitter

Twitter is working hard to become a place for local businesses and customers to connect – so now’s the time to develop your local strategy.

We’ve compiled 5 tips for local businesses to maximize their impact on Twitter, helping you use your 140 characters to reach the customers that care about your product most.
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5 Essential Elements Of A Great Twitter Content Strategy


What’s your Twitter strategy?

If you tried answering this question with “Ummm, we tweet a lot, and we use hashtags,” that’s not good enough.

To be successful on Twitter – whether you’re tweeting on behalf of a Fortune 500, the small mom-and-pop down the streed or your own personal brand – you need a well-articulated content strategy that covers the who, what, when, why and how.
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5 Tricks That Will Make Your Tweets Mobile-Friendly

Twitter was born of the mobile phone. Back when Jack & co. were developing what was then known as “Twttr”, they thought long and hard about how to make the product work best on our phones.

A lot’s change in the digital world since 2006, including “Twttr” being reborn as Twitter and revolutionizing how we communicate. We’ve also witnessed the smartphone boom and the introduction of the tablet – so mobile is more important now than ever before. All this change only emphasizes how important it is for businesses and individuals to understand how their tweets and profiles are being viewed on mobile devices.

If you’ve never really thought about how your tweets look on your customers’ phones, no fear: we’ve got you covered. Here are 5 ways that you can optimize your profile, your tweets, and your whole Twitter presence for mobile.
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UK Politician Lord McAlpine To Sue 10,000 Twitter Users In Historic Lawsuit

It’s already been well established that you can be sued for what you tweet. But a UK politician is taking this logic to the extreme and suing over 10,000 Twitter users for tweeting and retweeting libelous claims that he was involved in a sex abuse scandal. If the lawsuit hits the courts, it will be the largest in UK history in terms of the number of defendants.
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DataSift And Bit.ly Partner To Give You More Information About Who’s Clicking Your Links On Twitter

Social media marketers love to talk about engagement, but it’s often quite difficult to measure. Sure, you can see the number of retweets your latest words of wisdom received, but how do you determine who saw those retweets and took the time to click on them?

A new partnership between two of Twitter’s preferred partners promises to improve how we measure engagement, virality and the success of our content on Twitter.
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Twitter Will Now Withhold, Not Delete, Copyright-Infringing Tweets

Twitter has updated its copyright policy to allow for increased transparency when dealing with controversial and legally-ambiguous tweets. In order to keep account holders informed of their possible infringement, Twitter will now withhold tweets – instead of outright deleting them – if they face a copyright takedown complaint.
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Japanese TV Ratings To Be Determined By Tweets

Twitter has long been heralded as the path to social TV, with hashtags infiltrating live TV broadcasts, Twitter-based voting on reality shows, and Twitter being used as the “second screen” during prime time.

And now, Twitter is being used to measure TV ratings. Think this’ll be the end of Nielsen?
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