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Posts Tagged ‘Twitter’
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Today’s small businesses have it tough when competing with bigger firms. Whether it’s retail or services or something in between, a small business must have a solid marketing strategy in place to help build a relationship with their customer. Fortunately, a new interactive guide from the fine folks at Twitter is here to help a business build that strategy – no matter what level of understanding they’re at.
How do you spread out your tweets throughout the day? Do you consciously choose when to send what, or are you more of a spontaneous tweeters?
Spontaneity, if it’s who you are, is a great thing. However, it can lead to a Twitter account that is “blotchy” – lots of activity clustered together in the span of an hour or so, and then radio-silence for the rest of the day.
Any business or professional Twitter account should make an effort to plan out their tweets – at least some of the time. And the 70/30 Rule will help you get there.
It might seem a bit hypocritical to use an inspirational quote to show why inspirational quotes are extremely overdone on Twitter, but bear with me. “Well done is greater than well said” goes the quote. And it sorta fits: You don’t need to use quotes to get your message across on Twitter. Use your own words! Do your own thinking rather than saying someone else’s words.
But some of you might say I’m reaching here, and you’d be right. The quote kind of works, but only because you did a little mental gymnastics and made it work. And so it goes with most of the overused, underwhelming quotes I see on Twitter.
One major hurdle businesses face when starting out with a social media marketing plan is coming up with great content… over and over again. Because of the real-time and always-on nature of Twitter and other social networks, there’s a lot of pressure for companies to provide consistently valuable information to their audience, day in and day out.
This can lead to content fatigue, and eventually giving up on social media altogether. After all, who has the time to blog and tweet every single day?
One way you can avoid burning out is by repurposing your content on Twitter. You don’t have to come up with brilliant tweets that entice your audience over to your blog or landing page – you already have these tweets. It’s just a matter of unlocking them from the content you’ve created elsewhere.
Here are five tips for repurposing content on Twitter so you can reach a wider audience with assets you already own.
Guess how many Twitter followers I have? Go on, take a guess! As of this week, I’m sitting at 2,102.
Whether that number seems pitifully small or astoundingly large to you, the fact is I earned each and every one of those followers.
Now, if I was on Twitter just to get more followers (which is a bad, bad strategy), I could have 21,020 followers. Or even 210,200 followers… within a matter of days. If I really wanted more followers, I could get them. Right now.
But those followers would be fake accounts, useful only as a shallow badge of “honor” that I could brag about and use to impress potential clients or competitors. And herein lies the danger of fake accounts: they’re shallow, useless, and ultimately they damage the brand credibility of every single one of us who actually works hard to build up a genuine – and real – following on Twitter.
Describe your best friend in elementary school. Was she fun and happy? A bratty and playful kid? You probably have a pretty strong memory of her personality, even though you might not have seen her in years… but can you say the same for your brand?
A brand’s voice on social media should resonate just as strongly as the memory of your best friend from elementary school. It should have a personality that your audience can clearly pick up on and engage with. It should be alive.
If you’re having trouble using Twitter to develop this brand voice, we’ve got just the resource for you.
Your eyes are puffy, it’s past midnight, and you finally decide to pull yourself away from Twitter. Do you give any thought to how you leave your account?
It’s not something that many of us think about, but putting a little effort into signing off of Twitter – whether you’re leaving for the night, for the weekend or for vacation – can go that extra mile to make your account shine.
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