Posts Tagged ‘twitter ad revenue’
Twitter has just reported it first-ever post-IPO earnings and they’ve significantly beaten analyst expectations, with Q4 2013 revenue of almost $243 million, up 116 percent year-on-year, and a positive earnings per share (EPS) of 2 cents.
Analysts had expected a loss of 2 cents per share and $218 million Q4 revenue.
Twitter’s first post-IPO earnings report is due on the close of business today and, with the company’s stock up more than 150 percent above its IPO price and hovering bullishly not far from all-time highs, investors are eagerly awaiting something from Twitter that will justify its fairly loft valuation.
Two things to watch in this earnings report are signs of growth in overall ad revenues, and also a boost in total user base numbers.
Market research company eMarketer has raised its forecast for advertising revenue on Twitter, with the firm predicting $582.8 million in ad spending on Twitter in 2013 and $950 million in 2014.
This is an upward revision from a previous report that forecast $800 million in ad revenue for Twitter by 2014.
Twitter’s worldwide advertising revenues and overall share of the social ad sector are continuing to grow at a rapid pace, says a new report by eMarketer.
The micro-blogging network is pegged to earn $288.3 million in total ad revenues in 2012, up 106.7 percent on last year, and will see further gains over the next two years, with $807.5 million anticipated by 2014.
Twitter is on track to earn almost twice as much U.S. mobile advertising revenue than Facebook in 2012, says a new forecast from eMarketer.
eMarketer projects $129.7 million in mobile ad revenue for Twitter in 2012, with Facebook pegged at just over half that amount at $72.7 million.
Twitter is expected to report at least $1 billion in advertising sales in 2014, reports Bloomberg, citing “two people with knowledge of the matter”.
This would suggest that the micro-blogging platform is growing twice as fast as has been suggested by other studies.
eMarketer expects Twitter to earn $150 million in revenues this year, the vast majority of which will come from the US. This represents a substantial increase over revenues of $45 million during 2010, the first year Twitter sold advertising.
By 2012, eMarketer forecasts, Twitter revenues will reach $250 million. But the company must show it can live up to its hype.
“If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue,” said Debra Aho Williamson, eMarketer principal analyst. “In 2011 it must work overtime to give its early advertisers a positive experience.”
Twitter’s monetization efforts will go into full gear this year, with the current Promoted Products suite and the pending launch of a self-serve platform akin to Facebook’s highly successful ad targeting system.
Twitter revenues will still be small compared to those of Facebook, but by next year eMarketer expects Twitter to pull in more ad dollars than Myspace.
Looks good, but despite what appears to be impressive growth, certainly percentage-wise, Twitter’s numbers seem a little shy to me. As of right now, Twitter’s overall network size is about one-quarter of that of Facebook (about 600m) – will the latter really be making 20x what Twitter makes in 2012, even with their three-year head start? And if so, isn’t that a pretty big fail on Twitter’s part? And what are these ‘other social networks’ that are on target to reach $1.5 billion?
As usual, take it all with a hefty pinch.