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Posts Tagged ‘Twitter ads’

Bing Searches Now Show Brand Twitter Followers in Ads

Bing Searches Now Show Brand Twitter Followers in Ads

If you use Bing to search for things that you want to buy, you might be in for a surprise – the follower counts of the brands showing ads related to your search.

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UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

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Twitter Ads Now Available in 11 New Countries, Including Italy, Mexico, Belgium and the Netherlands

Twitter Ads Now Available in 11 New Countries, Including Italy, Mexico, Belgium and the Netherlands

Twitter’s expanding its international advertising program in a big way. Last month the platform granted 12 new markets access to its suite of self-service promotional products, including Promoted Tweets and Promoted Accounts, and this week Twitter has added 11 new territories across Europe and Latin America.

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LeadSift Lets You Target Consumers on Twitter With Facebook-Like Precision [INFOGRAPHIC]

LeadSift Lets You Target Consumers on Twitter With Facebook-Like Precision [INFOGRAPHIC]

Twitter’s suite of Promoted Products – Promoted Accounts, Tweets and Trends – provide an effective and affordable advertising option for brands of all shapes and sizes. But there’s one important area where Facebook’s ad platform has a few advantages over Twitter’s, notably in how it allows marketers to really drill down in their customer targeting, largely thanks to a richer social graph.

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Twitter Ads Launch in 12 New Markets, Including Austria, Czech Republic, Switzerland and Ukraine

Twitter Ads Launch in 12 New Markets, Including Austria, Czech Republic, Switzerland and Ukraine

Today Twitter has announced a big expansion in the reach of its advertising products, which have now launched in 12 new markets across Central and Eastern Europe.

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5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

Earlier this month Twitter revamped its advertising interface to make it a lot easier for marketers to setup and launch their campaigns. In particular the new system is a big improvement for newcomers to Twitter ads, with clear campaign objectives and step-by-step instructions outlining what’s possible on the platform.

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23 Million of Twitter’s ‘Active Users’ are Bots

23 Million of Twitter's 'Active Users' are Bots

Earlier this month we looked at data from Twitter which revealed that 14 percent of Twitter’s monthly active users (MAUs), which totalled 271 million as of its most recent earnings, used third party apps to access the service.

Which meant that almost 40 million Twitter users were never served ads.

Twitter has clarified this metric in a new filing, breaking down that 14 percent into three important groups, one of which reveals a startling number who aren’t human.

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Twitter Launches Easier, Faster Ads Interface

Twitter Launches Easier, Faster Ads Interface

Twitter’s advertising suite launched back in 2010 and its flagship Promoted Accounts and Promoted Tweets products have become an effective way for brands of all shapes and sizes to grow an audience and boost engagement to generate leads, website traffic and conversions.

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Puma to Be First to Test Twitter’s ‘Flock to Unlock’ Ad Program

Puma to Be First to Test Twitter's 'Flock to Unlock' Ad Program

Twitter is rolling out a new advertising program called Flock to Unlock, and has partnered with Puma for the launch.

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14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

Twitter released its second quarter earnings report last week to much fanfare, and rightly so, as the figures beat Wall Street expectations across the board.

The most closely-watched metric in Twitter’s report was, as usual, its monthly active users (MAUs) tally, which has now reached 271 million. However, buried deep in the presentation that accompanied the release was a worrying statistic: 14 percent of Twitter accounts log on or connect to the service via third party apps, which means that close to 40 million of its active users are never served ads.

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