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Posts Tagged ‘Twitter Advertising’

Twitter Launches Two New Targeting Options for Mobile Advertisers

Twitter Launches Two New Targeting Options for Mobile Advertisers

More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric.

This week the platform rolled out two new mobile targeting options for marketers: mobile carrier targeting and the ability to target users with new mobile devices.

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New From #Twitter: Tailored Audiences for Mobile Apps

New From #Twitter: Tailored Audiences for Mobile Apps

Twitter’s tailored audience advertising product, which lets advertisers re-target users who have expressed an interest in their brand or products even away from Twitter, launched at the tail-end of last year to some success.

This week Twitter has released tailored audiences for mobile apps, allowing advertisers to target audience segments based on whether they have installed, purchased from or signed up for an app.

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Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015

Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015

Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year.

Gains are gains, and Twitter’s slice of the mobile ad pie has been slowly growing year-on-year. Unfortunately, it’s simply not growing fast enough: already a distant third behind Google and Facebook, eMarketer expects Twitter to also fall behind Yahoo in 2015.

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Bing Searches Now Show Brand Twitter Followers in Ads

Bing Searches Now Show Brand Twitter Followers in Ads

If you use Bing to search for things that you want to buy, you might be in for a surprise – the follower counts of the brands showing ads related to your search.

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Social Media Advertising: Myth Busted [INFOGRAPHIC]

Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

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UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

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Twitter Ads Now Available in 11 New Countries, Including Italy, Mexico, Belgium and the Netherlands

Twitter Ads Now Available in 11 New Countries, Including Italy, Mexico, Belgium and the Netherlands

Twitter’s expanding its international advertising program in a big way. Last month the platform granted 12 new markets access to its suite of self-service promotional products, including Promoted Tweets and Promoted Accounts, and this week Twitter has added 11 new territories across Europe and Latin America.

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Twitter Ads Launch in 12 New Markets, Including Austria, Czech Republic, Switzerland and Ukraine

Twitter Ads Launch in 12 New Markets, Including Austria, Czech Republic, Switzerland and Ukraine

Today Twitter has announced a big expansion in the reach of its advertising products, which have now launched in 12 new markets across Central and Eastern Europe.

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5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

Earlier this month Twitter revamped its advertising interface to make it a lot easier for marketers to setup and launch their campaigns. In particular the new system is a big improvement for newcomers to Twitter ads, with clear campaign objectives and step-by-step instructions outlining what’s possible on the platform.

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New From Twitter: Promoted Video

New From Twitter: Promoted Videos

After trialling its one-tap streaming Video Card feature earlier this year Twitter has now launched Promoted Video on the platform, which allows marketers to upload and distribute video content on Twitter.

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