Posts Tagged ‘Twitter Advertising’
Earlier this month Twitter revamped its advertising interface to make it a lot easier for marketers to setup and launch their campaigns. In particular the new system is a big improvement for newcomers to Twitter ads, with clear campaign objectives and step-by-step instructions outlining what’s possible on the platform.
After trialling its one-tap streaming Video Card feature earlier this year Twitter has now launched Promoted Video on the platform, which allows marketers to upload and distribute video content on Twitter.
Twitter’s advertising suite launched back in 2010 and its flagship Promoted Accounts and Promoted Tweets products have become an effective way for brands of all shapes and sizes to grow an audience and boost engagement to generate leads, website traffic and conversions.
In a signal that advertising on Twitter might be becoming more mainstream, the world’s largest advertising firm just announced that it would be doubling its Twitter ad spend.
There’s no denying that we’re a selfie-obsessed society. The word itself made it into the dictionary this year, and selfies are being snapped by celebrities, cartoon characters and regular Joes the world over.
But Twitter is taking the selfie phenomenon to new heights with its “Dronie” account – an unmanned aerial vehicle that is flying around Cannes Lions International Festival of Creativity, taking sky-high videos of the celebrities in attendance.
In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and has since helped advertisers achieve massive scale outside of Twitter’s walls. However, scale means next to nothing unless you can target the right audience.
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