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Posts Tagged ‘Twitter Advertising’

World’s Largest Ad Firm To Double Its Twitter Spend

World's Largest Ad Firm To Double Its Twitter Spend

In a signal that advertising on Twitter might be becoming more mainstream, the world’s largest advertising firm just announced that it would be doubling its Twitter ad spend.

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Twitter’s New ‘Dronies’ Take Selfies To New Heights

Twitter's New 'Dronies' Take Selfies To New Heights

There’s no denying that we’re a selfie-obsessed society. The word itself made it into the dictionary this year, and selfies are being snapped by celebrities, cartoon characters and regular Joes the world over.

But Twitter is taking the selfie phenomenon to new heights with its “Dronie” account – an unmanned aerial vehicle that is flying around Cannes Lions International Festival of Creativity, taking sky-high videos of the celebrities in attendance.

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Twitter, Omnicom Announce $230 Million Mobile Ad Deal

Twitter, Omnicom Announce $230 Million Mobile Ad Deal

Omnicom Media Group has announced a mobile advertising partnership with Twitter that is worth $230 million over the next two years.

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Twitter’s Most Powerful Advertising Feature (That You’re Not Using)

Twitter's Most Powerful Advertising Feature (That You're Not Using)

In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and has since helped advertisers achieve massive scale outside of Twitter’s walls. However, scale means next to nothing unless you can target the right audience.

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New From Twitter: Language Targeting In Ads

New From Twitter: Language Targeting In Ads

In the wake of disappointing monthly active user numbers and a collapsing stock price, Twitter continues to launch new features at a fairly heady pace, and yesterday the company rolled out language targeting options for Promoted Tweets and Promoted Accounts.

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New From Twitter: Website Cards

New From Twitter: Website Cards

With new-look profile pages, TV targeting and native ads, Twitter has been rolling out new products at a pretty furious pace, and Friday the company launched another tool: Website Cards.

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Twitter TV Conversation Targeting Expands Around The Globe

Twitter TV Conversation Targeting Expands Around The Globe

Twitter’s TV conversation targeting product, which allows networks and brands to promote tweets to users who engage with specific shows, launched in the U.S. and United Kingdom back in November, and now the service has rolled out to Brazil, Canada, France and Spain.

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Twitter Improves Geo-Targeting Options For UK Advertisers

Twitter Improves Geo-Targeting Options For UK Advertisers

Twitter’s range of promoted products are an effective tool for driving awareness of products and services (as well as your @brandname) on Twitter, but for local businesses in the United Kingdom the geo-targeting options have always been pretty limited unless you’re in a major city.

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Twitter Launches Mobile App Promotion Suite

Twitter Launches Mobile App Promotion Suite

Twitter acquired MoPub way back in September of last year but, until now, hasn’t done much with the purchase. Well, be still your beating heart, as Twitter has just unveiled a new mobile app promotion suite which uses MoPub technology, which will allow marketers to promote their apps both on and off Twitter.

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8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?

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