Posts Tagged ‘Twitter Analytics’
Twitter’s analytics suite has always been fairly limited but a huge update from the company on Friday gives advertisers a veritable smorgasbord of data to help them better understand their tweet activity, including impressions, engagement, link clicks, retweets and more.
Twitter has acquired Gnip, a major provider of social data (and a long-term Twitter partner), for an undisclosed amount.
Gnip has worked closely with Twitter for four years, delivering more than 2.3 trillion (yes, trillion) tweets to customers across 42 countries in that time, providing insights into a range of industries such as finance, marketing and business intelligence.
PeekAnalytics is at it again, culling through Twitter data to map out the most popular brands in different categories.
This time around, they’ve created the intriguing, thirst-inducing PeekAnalytics #BeerMap, which they’ve provided to AllTwitter as an exclusive.
It’s a searchable global map of 2,500+ beers brands/breweries across more than 15K cities and towns.
Twitter has opened up its advertising self-service platform to all users, with free access to the Twitter Analytics dashboard, which provides a number of metrics that help you really dig into your Twitter performance and data. This includes Timeline Activity, which tracks your top-performing tweets (favourites, retweets, replies, sortable by volume), and Followers, which breaks down your Twitter network by key demographics (gender, location, interests, and so on).
Of note: previously Twitter’s ad platform and analytics dashboard was available only to businesses, but it’s now open to individuals, too. Which means common or garden folks like you and me.
Twitter’s self service advertising platform, which gives small and medium-sized businesses (SMBs) access to Twitter’s Promoted Accounts, Promoted Tweets and analytics tools, continues to roll out to companies across the U.S.
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