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Posts Tagged ‘Twitter Analytics’

Twitter’s New Tweet Activity Dashboard Reveals Impressions, Engagement And More For All Tweets

Twitter’s New Tweet Activity Dashboard Reveals Impressions, Engagement And More For All Tweets

Twitter’s analytics suite has always been fairly limited but a huge update from the company on Friday gives advertisers a veritable smorgasbord of data to help them better understand their tweet activity, including impressions, engagement, link clicks, retweets and more.

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Twitter Buys Gnip, Promises To Make Data More Accessible

Twitter Buys Gnip, Promises To Make Data More Accessible

Twitter has acquired Gnip, a major provider of social data (and a long-term Twitter partner), for an undisclosed amount.

Gnip has worked closely with Twitter for four years, delivering more than 2.3 trillion (yes, trillion) tweets to customers across 42 countries in that time, providing insights into a range of industries such as finance, marketing and business intelligence.

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61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]

Almost two-thirds of marketing professionals use social media analytics tools, with campaign tracking their number one objective, reveals a study by Demand Metric that was sponsored by NetBase.

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Buffer For Business: Powerful Analytics, Team Collaboration And Data Exporting For Twitter

buffer for business

Buffer has long been known as a powerful Twitter scheduling tool that combines an easy-to-use interface and powerful analytics. Now it’s taking it up a notch by introducing Buffer for Business – a tool that might just have rivals like HootSuite and TweetDeck shaking in their boots.

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The 2,500 Top Beers On Twitter [MAP]

PeekAnalytics is at it again, culling through Twitter data to map out the most popular brands in different categories.

This time around, they’ve created the intriguing, thirst-inducing PeekAnalytics #BeerMap, which they’ve provided to AllTwitter as an exclusive.

It’s a searchable global map of 2,500+ beers brands/breweries across more than 15K cities and towns.

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Heads Up, Marketers: Twitter Data Shows The Back-To-School Conversation Starts In July

Now that school’s out for the summer, it’s time for marketers to begin planning their back-to-school push.

Especially since new data that Twitter shared on its advertising blog yesterday suggests the buzz around back-to-school shopping can begin as early as July.

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Twitter Advertising And Free Analytics Now Open To Everyone (Including Individuals)

Twitter has opened up its advertising self-service platform to all users, with free access to the Twitter Analytics dashboard, which provides a number of metrics that help you really dig into your Twitter performance and data. This includes Timeline Activity, which tracks your top-performing tweets (favourites, retweets, replies, sortable by volume), and Followers, which breaks down your Twitter network by key demographics (gender, location, interests, and so on).

Of note: previously Twitter’s ad platform and analytics dashboard was available only to businesses, but it’s now open to individuals, too. Which means common or garden folks like you and me.

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SocialBro Now Analyzes The Impact Of The Content You Share On Twitter

SocialBro, an expansive Twitter dashboard tool, is kicking things up a notch with a brand new “Tweet Analytics” tool unveiled this week.

For the first time, SocialBro lets you measure the impact of the actual content you share on Twitter, improving the effectiveness of your messages.

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Twitter Announces Improved Advertising Tools For Small Businesses

Twitter’s self service advertising platform, which gives small and medium-sized businesses (SMBs) access to Twitter’s Promoted Accounts, Promoted Tweets and analytics tools, continues to roll out to companies across the U.S.

This week Twitter has announced new targeting options for marketers, who have also been granted access to Twitter’s updated Ads Center.

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Track Twitter Analytics With Followerwonk

Looking for a great Twitter analytics tool? Followerwonk may be it!

It has a pretty robust offering of analytics tools and a solid social marketing platform backing it up, so check it out!

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