AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘twitter business tools’

LeadSift Launches Robust Cloud-Based Social Media Lead Generation Software

Canada-based startup LeadSift might just have solved the “signal out of noise” social media problem.

The company has, as of today, launched potentially game-changing lead generation software that any business with a social media presence (which should be 100%) is going to want take a look at.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!

Twitter Introduces Lead Generation Cards To Enable In-Stream User Signups

In the past few months, Twitter has introduced a range of new Twitter cards to enhance its in-stream experience.

As images have taken center stage on social networks, Twitter has rolled out app cards, product cards and gallery cards to its users.

This week, Twitter took things one step further with the introduction of Lead Generation Cards.

Read more

Twitter Launching "Twitter Business Center" Toolkit For Brands

Currently only available to a small, hand-picked group of users, Twitter’s new Business Center will provide a range of powerful tools to businesses and brands on the network, including:

  • Customisation of your business profile page
  • Adding a “verified account” badge to your profile
  • Extra preferences, including being able to receive direct messages from customers that you are not following
  • Account management tools that will allow multiple employees to easily tweet from one profile (and be credited accordingly)

The part in bold is pretty huge. This allows companies to appease customers by allowing two-way, private communication, whilst also maintaining a clean Twitter feed, something that hasn’t been possible before. Prior to this toolkit, brands were forced to either follow everybody back, and suffer the consequences, or they (rightly) put their focus on signal-over-noise, and risked crapping all over any future sales.

Once Business Center goes live, expect a ton of mass-unfollowing from corporate accounts.

It’s unclear how this verification process works, but one imagines (and hopes) that it won’t be as simple as ticking a box.

As said, this toolkit is slowly rolling out, and is highly unlikely to appear on everybody’s screen, with the focus very much on additional functionality for brands, not individuals.

Still, if you’re a business user on Twitter – and, perhaps more importantly, Twitter is aware of this – keep an eye on your inbox for updates.

(See more at Mashable.)