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Posts Tagged ‘twitter buys’

Twitter Acquires Mobile Retargeting Leader TapCommerce

Twitter Acquires Mobile Retargeting Leader TapCommerce

Twitter has acquired TapCommerce, a leader in mobile retargeting and re-engagement advertising.

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Twitter Isn’t Buying SoundCloud Because ‘The Numbers Didn’t Add Up’

Twitter Isn't Buying SoundCloud Because 'The Numbers Didn't Add Up'

Twitter has backed out of talks to acquire the popular German music-streaming service SoundCloud.

Why? Because “the numbers didn’t add up”, reports The Wall Street Journal.

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Is Twitter About To Buy SoundCloud?

Is Twitter About To Buy SoundCloud?

Twitter’s growth problem is well documented: the platform desperately needs new users, and, critically, it needs them to stay.

One effective way for an online business to expand its reach is through acquisition – when you buy another online brand, you also essentially buy its audience, particularly if the demographic is on point. Now, Twitter is considering buying SoundCloud, the music-sharing company, in a deal that could cost upwards of $1 billion.

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Twitter Acquires MoPub, The Mobile-Focused Advertising Exchange

In another hat tip to its impending 2014 IPO, Twitter has acquired MoPub, a hosted ad serving solution built specifically for mobile publishers.

The price? A cool $350 million in stock.

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Twitter Acquires Social TV Analytics Company Bluefin Labs

Twitter has acquired Bluefin Labs, the social analytics company that tracks what consumers say about the shows and commercials they watch on TV and shares that data with marketers, agencies and TV networks.

In their own words, this purchase clearly reflects Twitter’s continuing “commitment to the social TV market” and builds on their partnership with Nielsen and the recently-announced Twitter TV Rating.

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Twitter Acquires Mobile App Crash Reporter Crashlytics

In what could be the clearest indication yet of their growing interest in mobile, Twitter has acquired Crashlytics, the “powerful, yet lightest weight crash reporting solution”, for an undisclosed sum.

This follows the announcement of video-sharing app Vine last week, which launched to some fanfare.

The good news for existing fans of Crashlytics? It looks like Twitter has promised to leave them alone, with the Crashlytics’ blog reporting that development will continue “unabated”.

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Twitter Buys Posterous (So You’d Better Move Your Content To Tumblr ASAP)

Twitter has acquired blogging platform Posterous, and the latter’s engineers, product managers and other staff members will soon be joining the existing Twitter teams so they can “make Twitter even better”.

In what very much appears to be a talent acquisition, existing Posterous bloggers should seriously consider moving their content to another blogger platform as soon as possible. While Twitter have given assurances that Posterous Spaces will remain up and running without disruption for now, reading between the lines in the various statements that have been made it’s fairly obvious that these services will not continue indefinitely, certainly as they are now.

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Twitter Confirms TweetDeck Purchase, Promises To Invest In The Product “Users Know And Love”

Over on the official blog, Twitter has now confirmed the acquisition of popular software client TweetDeck, which we wrote about yesterday.

In a brief update from Twitter CEO Dick Costolo, the company provides a little insight about what the purchase means, why it was made and where they go from here.

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Twitter Buys TweetDeck For $40 Million (But The Real Cost Will Be Met By TweetDeck’s Users)

Back in April we wrote about speculation that Twitter was in ‘advanced talks’ to buy the popular Twitter client TweetDeck, based on a story in The Wall Street Journal. This, of course, followed rumours that TweetDeck had been acquired by Twitter-competitor and eternal thorn, Ubermedia.

Earlier this month, TechCrunch quoted sources that suggested that Twitter had indeed bought TweetDeck, but no further evidence materialised.

Now, finally, the deal is done. CNN announced last night that TweetDeck has been officially purchased by Twitter for more than $40 million in a mix of cash and stock.

So… what happens next?

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Twitter Acquires TweetDeck For $40-50 Million, Says Source. Now, What Are They Gonna Do With It?

Back in April we wrote about speculation that Twitter was in ‘advanced talks’ to acquire the popular desktop client TweetDeck for $50 million, based on information provided to the Wall Street Journal.

This followed a story in February that potential Twitter-competitor Ubermedia was attempting to acquire TweetDeck themselves for $25-30 million.

A post last night on TechCrunch cites a source that states that Twitter has acquired TweetDeck, and an announcement will be made in the coming days.

If accurate, what does this mean for Twitter, and perhaps more importantly for its current users, what does this mean for TweetDeck?

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