Posts Tagged ‘twitter buys’
Twitter’s growth problem is well documented: the platform desperately needs new users, and, critically, it needs them to stay.
One effective way for an online business to expand its reach is through acquisition – when you buy another online brand, you also essentially buy its audience, particularly if the demographic is on point. Now, Twitter is considering buying SoundCloud, the music-sharing company, in a deal that could cost upwards of $1 billion.
Twitter has acquired Bluefin Labs, the social analytics company that tracks what consumers say about the shows and commercials they watch on TV and shares that data with marketers, agencies and TV networks.
In their own words, this purchase clearly reflects Twitter’s continuing “commitment to the social TV market” and builds on their partnership with Nielsen and the recently-announced Twitter TV Rating.
In what could be the clearest indication yet of their growing interest in mobile, Twitter has acquired Crashlytics, the “powerful, yet lightest weight crash reporting solution”, for an undisclosed sum.
This follows the announcement of video-sharing app Vine last week, which launched to some fanfare.
The good news for existing fans of Crashlytics? It looks like Twitter has promised to leave them alone, with the Crashlytics’ blog reporting that development will continue “unabated”.
Twitter has acquired blogging platform Posterous, and the latter’s engineers, product managers and other staff members will soon be joining the existing Twitter teams so they can “make Twitter even better”.
In what very much appears to be a talent acquisition, existing Posterous bloggers should seriously consider moving their content to another blogger platform as soon as possible. While Twitter have given assurances that Posterous Spaces will remain up and running without disruption for now, reading between the lines in the various statements that have been made it’s fairly obvious that these services will not continue indefinitely, certainly as they are now.
In a brief update from Twitter CEO Dick Costolo, the company provides a little insight about what the purchase means, why it was made and where they go from here.
Back in April we wrote about speculation that Twitter was in ‘advanced talks’ to buy the popular Twitter client TweetDeck, based on a story in The Wall Street Journal. This, of course, followed rumours that TweetDeck had been acquired by Twitter-competitor and eternal thorn, Ubermedia.
Earlier this month, TechCrunch quoted sources that suggested that Twitter had indeed bought TweetDeck, but no further evidence materialised.
Now, finally, the deal is done. CNN announced last night that TweetDeck has been officially purchased by Twitter for more than $40 million in a mix of cash and stock.
So… what happens next?
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