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Posts Tagged ‘twitter for business’

5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

5 Simple Tips for Brands Using Twitter [INFOGRAPHIC]

The average U.S. brand sends 221 tweets each week, with every message an opportunity to connect, engage with and delight customers, both new and old. But brands that are too self-promotional risk losing touch with their audience – 61 percent of people say that they’d cut social ties with a business that doesn’t provide them with relevant content.

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Mediabistro Course


BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

How To Protect Your Customer List On Twitter

How To Protect Your Customer List On Twitter

Most likely, one of the reasons you’re on Twitter is because of your customers. Businesses have taken to Twitter in droves to nurture existing customer relationships, attract new customers, field customer questions and complaints, and generally build a presence in their customers’ minds.

However, all of this interaction with your customers can leave you vulnerable to the prying eyes of your competitors. With a few quick clicks and some search know-how, competitors can see who your top customers are, and even your strategy for interacting with them.

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Twitter Introduces Lead Generation Cards To Enable In-Stream User Signups

In the past few months, Twitter has introduced a range of new Twitter cards to enhance its in-stream experience.

As images have taken center stage on social networks, Twitter has rolled out app cards, product cards and gallery cards to its users.

This week, Twitter took things one step further with the introduction of Lead Generation Cards.

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Twitter Business Tools, Tips And Tactics

Have you signed up for Twitter and that’s about as far as you got?

Or maybe you’re using it, but not seeing results and just doing know where to start?

If you join us for the AllTwitter Marketing Conference next month, you’ll not only learn where to start – you’ll leave a pro (especially if you pay close attention during the panel I’m moderating).

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Take The First Step Towards Twitter Success With The AllTwitter Marketing Bible

WebMediaBrands have announced the release of the AllTwitter Marketing Bible, a subscription-based service from Inside Network.

The AllTwitter Marketing Bible is a new resource designed to help marketers build their audience, increase engagement, and improve conversions and customer loyalty on Twitter.

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Twitter Relaunches Its Business Website With New Content, Success Stories And More [VIDEO]

What can your business do in just 140 characters?

That’s the question Twitter hopes to answer for brands of all shapes and sizes with the relaunch of its Twitter for Business website, which was unveiled yesterday with a new design, new content and yet another of those very charming Twitter videos.

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Mobile Twitter Users Younger And MUCH More Socially Addicted Than Stodgy Old Desktop Users

Twitter is providing guidance to mobile advertisers thanks to a new study it completed and it’s pretty interesting stuff.

Did you know that 60% of Twitter’s 200 million active users log in via a mobile device at least once every month? You probably could’ve guessed that, with everyone buried in their phones as they walk down the street.

But did you know that as socially addicted as you think you are (and you are, make no mistake about THAT) – the next generation is pretty obviously headed for a world where “virtual” becomes the new reality? Looks like the folks at Google X are timing Google Glass just right.

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8 Best Practices For Using Twitter For Business [INFOGRAPHIC]

Twitter comes with a pretty steep learning curve, and brands looking to maximise their ROI (return on investment) on the micro-blogging social network need to ensure that they’re on the right path.

But where to begin? Well, sharing photos and behind the scenes information about your business is a great start. Make sure you’re listening to your customers and all of the Twitter mentions about your company. Ask questions of your followers. And, perhaps most importantly, establish a clear and consistent brand voice – how to you want YOUR business to appear on Twitter?

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Counterpoint: Engagement On Twitter Isn’t Everything. But Advocacy Is.

It’s easy to forget that Twitter isn’t a one-size-fits-all communications channel. What works for one brand isn’t necessarily the right strategy for another. That observation may seem obvious but tends to get lost amidst the various case studies of success that frequently capture marketers’ attention.

Every brand is distinctive. Its digital and social media marketing strategy needs to be customized in a way that matches its unique marketing needs and customer peculiarities.

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The Business Benefits Of Twitter [INFOGRAPHIC]

Did you know that a quarter of Twitter users currently connect with brands on Twitter, and over one-third do so to receive promotions and discounts?

The benefits of using Twitter for businesses are numerous. Marketers can use the platform to share content and links, sending traffic back to their e-commerce website or blog, track industry buzz, network and engage, provide customer support and, vitally, position their brand’s message directly in front of advocates and fans.

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