Posts Tagged ‘Twitter future’
Twitter will release its earnings report for the third quarter (Q3) of 2014 after the closing bell today, and, as per usual, analysts are anticipating a nice uptick in monthly average user (MAU) numbers to cement the gains that Twitter registered in this metric in Q2.
Earlier this month we looked at data from Twitter which revealed that 14 percent of Twitter’s monthly active users (MAUs), which totalled 271 million as of its most recent earnings, used third party apps to access the service.
Which meant that almost 40 million Twitter users were never served ads.
Twitter has clarified this metric in a new filing, breaking down that 14 percent into three important groups, one of which reveals a startling number who aren’t human.
Twitter released its second quarter earnings report last week to much fanfare, and rightly so, as the figures beat Wall Street expectations across the board.
The most closely-watched metric in Twitter’s report was, as usual, its monthly active users (MAUs) tally, which has now reached 271 million. However, buried deep in the presentation that accompanied the release was a worrying statistic: 14 percent of Twitter accounts log on or connect to the service via third party apps, which means that close to 40 million of its active users are never served ads.
On March 21, 2006, co-founder Jack Dorsey sent the first-ever tweet and Twitter was born.
just setting up my twttr
— Jack Dorsey (@jack) March 21, 2006
Jack’s famous missive started something, although at the time he and fellow co-founders Biz Stone and Evan Williams really had no idea what that was, what it could be, or what it would eventually become.
Microsoft has a vision: an Xbox in every living room, with the device becoming the central entertainment unit for the family.
Entertainment, of course, is a very expansive term, and now that description – and Microsoft’s vision – includes social media, as yesterday the Redmond giant announced that more than 45 new apps are coming to Xbox One and Xbox 360, including Twitter and Vine.
Twitter’s stock has enjoyed a little bit of an uptick this week, jumping 11 percent on Wednesday after a much-needed buy upgrade from Nomura.
However, share prices are still down some 45 percent this year and Twitter still needs to convince a skeptical investor market that it’s a good bet for the future, particularly when compared to its great rival, Facebook.
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