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Posts Tagged ‘Twitter future’

23 Million of Twitter’s ‘Active Users’ are Bots

23 Million of Twitter's 'Active Users' are Bots

Earlier this month we looked at data from Twitter which revealed that 14 percent of Twitter’s monthly active users (MAUs), which totalled 271 million as of its most recent earnings, used third party apps to access the service.

Which meant that almost 40 million Twitter users were never served ads.

Twitter has clarified this metric in a new filing, breaking down that 14 percent into three important groups, one of which reveals a startling number who aren’t human.

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14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

Twitter released its second quarter earnings report last week to much fanfare, and rightly so, as the figures beat Wall Street expectations across the board.

The most closely-watched metric in Twitter’s report was, as usual, its monthly active users (MAUs) tally, which has now reached 271 million. However, buried deep in the presentation that accompanied the release was a worrying statistic: 14 percent of Twitter accounts log on or connect to the service via third party apps, which means that close to 40 million of its active users are never served ads.

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Twitter’s Next Milestone: 300 Million Active Users Before 2015 [CHART]

Twitter's Next Milestone: 300 Million Active Users Before 2015 [CHART]

Twitter smashed almost every Wall Street estimation with its Q2 2014 earnings report released last night, and the stock subsequently went through the roof in the after-market, rallying more than 35 percent at one stage.

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Twitter Q2 Earnings: 271 Million Monthly Active Users, $312 Million Revenue, $0.02 EPS

Twitter Q2 Earnings: 271 Million Monthly Active Users, $312 Million Revenue, $0.02 EPS

Twitter’s second quarter earnings for 2014 are out and they’ve beaten expectations across the board.

The big number: Twitter now has 271 million monthly active users (MAU), a net gain of 16 million on the last quarter and up 24 percent year-on-year.

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A Brief History of #Twitter (2006-2014)

A Brief History of Twitter (2006-2014)

On March 21, 2006, co-founder Jack Dorsey sent the first-ever tweet and Twitter was born.

Jack’s famous missive started something, although at the time he and fellow co-founders Biz Stone and Evan Williams really had no idea what that was, what it could be, or what it would eventually become.

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Twitter, Vine Coming To Xbox Soon

Twitter, Vine Coming To Xbox Soon

Microsoft has a vision: an Xbox in every living room, with the device becoming the central entertainment unit for the family.

Entertainment, of course, is a very expansive term, and now that description – and Microsoft’s vision – includes social media, as yesterday the Redmond giant announced that more than 45 new apps are coming to Xbox One and Xbox 360, including Twitter and Vine.

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One Important Metric Where Twitter Has A Huge Advantage Over Facebook

One Important Metric Where Twitter Has A Huge Advantage Over Facebook

Twitter’s stock has enjoyed a little bit of an uptick this week, jumping 11 percent on Wednesday after a much-needed buy upgrade from Nomura.

However, share prices are still down some 45 percent this year and Twitter still needs to convince a skeptical investor market that it’s a good bet for the future, particularly when compared to its great rival, Facebook.

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27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

Much has been made of Twitter’s connection with TV, often by Twitter themselves – the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.

However, right now at least that synergy isn’t clear. Last month an NBC exec suggested that Twitter does not increase TV viewers, and new data from YouGov could provide some indication why.

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Twitter Doesn’t Increase TV Viewers, Says NBC

Twitter Doesn't Increase TV Viewers, Says NBC

Twitter is betting big on its relationship with television, both in how networks and shows can tap into the firehose of tweets to drive awareness via ads, and how Twitter can convert that synergy into cash. Market your shows through us, Twitter says, and your audience will go through the roof.

Problem: it isn’t working. At least not according to one NBC executive.

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Twitter Earnings Report: All That Really Matters Is The Active User Number

Twitter Earnings Report: All That Really Matters Is The Active User Number

Twitter will release its Q1 2014 earnings report after the closing bell today (Tuesday), and while the market will be looking for growth in revenue, a strong earnings per share (EPS) number and a boost in ad sales, only one metric really matters: monthly active users (MAU).

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