WebMediaBrands have announced the release of the AllTwitter Marketing Bible, a subscription-based service from Inside Network.

The AllTwitter Marketing Bible is a new resource designed to help marketers build their audience, increase engagement, and improve conversions and customer loyalty on Twitter.

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What is Twitter?

Well, according to the company themselves, it’s “… an open, real-time platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.”

Quite. Twitter wants businesses of all shapes and sizes to “have the opportunity to be part of the conversation and surface their messages to the people that matter most”, and to expedite this process they’ve launched a new (free) real-time planning book for brands that you can download now as a PDF.

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Previously I have written about the importance of being consistent on Twitter.

It’s not enough to just set up a profile and expect wonderful things to start to happen, as if by magic. Twitter, like life, doesn’t work that way. You need to do the work, and you need to put in the hours.

And the good news?

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Twitter comes with a pretty steep learning curve, and brands looking to maximise their ROI (return on investment) on the micro-blogging social network need to ensure that they’re on the right path.

But where to begin? Well, sharing photos and behind the scenes information about your business is a great start. Make sure you’re listening to your customers and all of the Twitter mentions about your company. Ask questions of your followers. And, perhaps most importantly, establish a clear and consistent brand voice – how to you want YOUR business to appear on Twitter?

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One of the things that makes Twitter so great is that there’s always something new to learn.

As the platform expands and new people join and make their impression on others, attitudes shift and what we thought of as norms become relics and clichés. That’s both inevitable and healthy.

But some advice is still golden. Some tips are still wonderful, and some truisms are just kick-you-in-the-crotch and spit-on-your-neck fantastic. And at the very same time, some rules are meant to be broken. Everything is just a guideline. And there’s nothing more important than going it alone. The trick is blending all of that together.

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Twittercism is a now little over a year old. In that brief period of time this blog has expanded from fairly humble beginnings to a fully-fledged Twitter resource, providing commentary, tips, tutorials and guides, as well as a little bit of occasional criticism, too.

Over 7,000 people now read Twittercism on a daily basis, accessing the content via RSS feed, email, Facebook and Twitter itself.

I’m on a big expansion drive at the moment, and I’d absolutely love if it you could help me out. Everything on Twittercism is completely free, and if you feel you’ve received some value from the articles and information I’ve written and published on this site, it would be incredible if you could help me grow the readership of this blog by recommending it to your friends.

It’s very easy to do. Here’s how you can help, and I’m also going to lay out for you the various ways you can subscribe to Twittercism.

Note: All of these subscription methods are 100% free of charge, and you can opt out at any time.

Email

Almost three hundred people receive their updates from Twittercism via email. This goes out no more than once per day, and only when there’s something to say. No update, no email!

I’m really hoping to expand my email readership as in the weeks ahead I’m going to start sending out Twittercism newsletters, and these will only be available to email subscribers. The newsletters won’t be published on this blog or shared via Facebook or Twitter. Just email!

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