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Posts Tagged ‘twitter infographic’

Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter Engagement Report: Latest Industry Research From 3+ Million Tweets [STUDY]

Twitter now boasts more than 271 million active users and presents a huge opportunity for brands. However, to deliver a return on the platform they need to quickly establish Twitter as both a critical touchpoint and a valuable channel for prospects and customers to connect with and keep connecting.

Which means they need to generate engagement. So what works, and what doesn’t?

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Millennial Shoppers Like Facebook, Twitter, Brands and Even Ads [INFOGRAPHIC]

Millennial Shoppers Like Facebook, Twitter, Brands and Even Ads [INFOGRAPHIC]

Twitter has been cited as a top 10 business by millennials, with one in five using the social network to follow their favourite brands.

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What Happens in a Twitter Minute? [STATS]

What Happens in a Twitter Minute? [STATS]

Did you know that 347,222 tweets are sent each and every minute on Twitter?

What if I told you that in just 60 seconds, 108 new accounts are created, 1,458,333 Twitter search engine queries are performed, 4,398 unique site visits are generated, $1,744 is earned in advertising revenue and 700 video links are shared?

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How 5 Brands Are Using Twitter in Latin America [INFOGRAPHIC]

How 5 Brands Are Using Twitter in Latin America [INFOGRAPHIC]

Twitter has revolutionised the way that brands and businesses target, engage and liaise with customers in almost every industry and region around the world, and Latin America is no exception.

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The 7 Elements of an Optimized Twitter Profile [INFOGRAPHIC]

The 7 Elements of an Optimized Twitter Profile [INFOGRAPHIC]

Twitter has revolutionised marketing for brands of all shapes and sizes across almost every industry around the globe – used intelligently, this deceptively simplistic microblogging platform can raise awareness of products and services, drive website footfall and generate leads.

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The Story of #Twitter (2006-14) [INFOGRAPHIC]

The Story of #Twitter (2006-14) [INFOGRAPHIC]

“Twttr” first opened its doors as an employee-only platform on March 21, 2006, when co-founder Jack Dorsey famously wrote “just setting up my twttr”, the first-ever tweet.

The service launched to the public in July 2006, and later rebranded as “Twitter”. The first hashtag was used in August 2007, and the site passed one million users the following year.

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The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC]

The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC]

Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the United States?

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LeadSift Lets You Target Consumers on Twitter With Facebook-Like Precision [INFOGRAPHIC]

LeadSift Lets You Target Consumers on Twitter With Facebook-Like Precision [INFOGRAPHIC]

Twitter’s suite of Promoted Products – Promoted Accounts, Tweets and Trends – provide an effective and affordable advertising option for brands of all shapes and sizes. But there’s one important area where Facebook’s ad platform has a few advantages over Twitter’s, notably in how it allows marketers to really drill down in their customer targeting, largely thanks to a richer social graph.

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The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

Twitter didn’t invent the hashtag (#), but it certainly popularised it with the masses.

Once more commonly referred to as the pound sign, online use of the hashtag began on IRC (Internet Relay Chat) in the late 1990s, where it was used to categorise items into groups. In August 2007, designer Chris Messina asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform, and thus became the first person to use the hashtag on Twitter.

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5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

Earlier this month Twitter revamped its advertising interface to make it a lot easier for marketers to setup and launch their campaigns. In particular the new system is a big improvement for newcomers to Twitter ads, with clear campaign objectives and step-by-step instructions outlining what’s possible on the platform.

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