The number of followers you have on Twitter has always been a hollow metric – unless you’re actively engaging with and converting that community, it’s simply another number.
Learn how to maximize real-time marketing opportunities at AllTwitter Marketing Conference, June 4 in San Francisco. Explore how your businesses can — and should — approach Twitter to drive engagement, awareness, and sales. Learn more.In 2007, way before the social media gurus, comedians, journalists, celebrities and the media, Brandon (aka B.J.) Mendelson signed up for Twitter. B.J. has found many positive ways to use Twitter, but you probably haven’t heard about them because nobody has told you the truth – until now.
WebMediaBrands have announced the release of the AllTwitter Marketing Bible, a subscription-based service from Inside Network.
The AllTwitter Marketing Bible is a new resource designed to help marketers build their audience, increase engagement, and improve conversions and customer loyalty on Twitter.
Social media is creating a global collective consciousness that is rapidly shifting the power base from big business, religion and government to the consumer.
Media and entertainment have forever been altered by social media. The proliferation of Twitter and other social platforms are driving content that passes us by faster than ever before – making audience engagement harder and harder.
Brands are forced to architect new experiences that engage audiences across multiple screens, simultaneously, integrating real-time social experiences into digital and TV properties designed to reach new fans and connect viewers.
Radio was the must-go place for breaking news, community updates, and entertaining personalities… sound familiar?
See radio personality Jeff Dauler at the first-ever AllTwitter Marketing Conference, June 4 in San Francisco. With over two decades of experience growing audiences, Jeff has taken his radio programming knowledge and applied it to social media. Jeff will argue that Twitter is the radio of this age, with people gathering around their streams to hear about the latest news, gossip or information, relying on Twitter personalities the way they used to rely on DJs to keep them entertained.
The same rules that made radio stations great and air personalities larger-than-life can be applied to brands and people on Twitter. The concepts are simple. Once you hear them and hear how your favorite radio station uses them, you’ll never use Twitter (or listen to the radio) the same way again.
See Jeff and other leading professionals from Buffer, Datasift, Topsy, the San Francisco Giants, the Golden State Warriors, Nestivity, Mass Relevance at AllTwitter Marketing Conference. Register before June 4 and save. Don’t delay: register now!
Twitter’s self-service advertising platform, which allows small and medium-sized businesses with monthly marketing budgets of $5,000 or less to use Promoted Tweets, Promoted Accounts and Twitter Analytics in their digital marketing campaigns, is now available to all users in the U.S. for the first time.
Previously, self-service ads on Twitter were invite-only, and while the platform will remain the same for existing Twitter self-service advertisers, opening these tools to all businesses across the U.S. is expected to dramatically increase Twitter’s revenue stream.
Twitter is gaining traction with marketers and that makes perfect sense, considering it’s the fastest growing social platform.
But what doesn’t make sense is this: The marketing that’s happening is primarily unfocused, non-strategic mumbo jumbo. And yes, we’re using the technical term.
What is Twitter?
Well, according to the company themselves, it’s “… an open, real-time platform that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.”
Quite. Twitter wants businesses of all shapes and sizes to “have the opportunity to be part of the conversation and surface their messages to the people that matter most”, and to expedite this process they’ve launched a new (free) real-time planning book for brands that you can download now as a PDF.
With trending hashtags, Vines are bound to continue building steam. Time to hop on board, businesses!
To help you accomplish this (and to help you NOT get tangled in Vine), we’ve shared best business guidelines as well as some hilarious Vines and cool Vines to get your creative juices flowing.
And now, predictably, a video game has taken Vine to the next level. Talk about marketing magic.
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