Posts Tagged ‘Twitter Marketing’
It’s not easy to reach your target audience on Twitter… especially if you aren’t really sure who they are.
And I don’t mean their basic demographic profile, or the behavior online. I mean really understanding what makes them tick.
Using a mainstay of traditional marketing, the buyer or marketing persona, you can craft a vision of not just your target audience, but the specific person you want to reach on Twitter. Here’s how.
The 2014 MLB World Series is underway, with the San Francisco Giants enjoying a 1-0 lead on the Kansas City Royals after their victory yesterday. Game two is tomorrow, and Twitter provides an easy and effective way for fans to get involved.
So you’re just getting started on Twitter. What’s the best way to get new followers?
Twitter has revolutionised marketing for brands of all shapes and sizes across almost every industry around the globe – used intelligently, this deceptively simplistic microblogging platform can raise awareness of products and services, drive website footfall and generate leads.
Twitter’s expanding its international advertising program in a big way. Last month the platform granted 12 new markets access to its suite of self-service promotional products, including Promoted Tweets and Promoted Accounts, and this week Twitter has added 11 new territories across Europe and Latin America.
Twitter’s suite of Promoted Products – Promoted Accounts, Tweets and Trends – provide an effective and affordable advertising option for brands of all shapes and sizes. But there’s one important area where Facebook’s ad platform has a few advantages over Twitter’s, notably in how it allows marketers to really drill down in their customer targeting, largely thanks to a richer social graph.
NEXT PAGE >>