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Posts Tagged ‘Twitter Metrics’

Twitter’s Dream Metric Is Not Followers – It’s How Many People Saw Your Tweet, Says Cofounder

Since Twitter first opened its doors to the public back in July 2006, pretty much everybody has been obsessed with a single number – namely, how many followers do you have?

Attractive as large follower counts can look, they are, and always have been, a false metric. Easily gamed (or bought), follower counts are, in many cases, indicative of nothing, and they certainly do not tell us anything about a user’s actual influence.

So there has to be a better way to do this… right?

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5 Twitter Metrics Beyond Follower Count

Counting your Twitter followers is a mostly fruitless exercise. If you have 50 followers that you’re engaging and interacting with, that’s much better than 2,000 followers who don’t pay any attention to what you have to say.

The number of followers you have is just one of many metrics you should be using to measure how effective your Twitter efforts are. We’ve got five Twitter metrics beyond follower count for you to use to better understand your Twitter presence.
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