Posts Tagged ‘Twitter Partnership’
Twitter and CBS are partnering up to bring live video clips to a Twitter timeline near you. This is the biggest partnership of its kind for Twitter, with CBS planning on incorporating Twitter-based ads into 42 of its TV shows and many of its web properties.
In February, Twitter announced its first official Ads API partnerships, designed to make it easier and more effective for marketers to create and manage Twitter ads “that are engaging, relevant and useful” for users.
And now the second wave of partners has rolled out. Let’s take a look at who made the cut.
It seems the popular micro-blogging service Twitter has something up its sleeve and is about to make the jump from micro-blogging to a full-fledged media platform.
We know that Twitter is currently in talks with media industry giant Viacom over a deal that could begin in mid-May. The deal would bring TV clips and advertisements to Twitter in exchange for a cut of the ad revenue – reported to be a 50/50 split. Partnering with media giants isn’t new for Twitter. It already has arrangements with The Weather Channel, ESPN and Turner Broadcasting System (TBS), but what Viacom (and a NBC Universal) could bring is some of the most popular content online, such as HULU videos or major sporting events.
Here’s what the deal leads us to believe.
We told you about Pepsi’s “Live for Now” campaign last month and how the soft drink giant has partnered with Twitter to offer pop-up concerts in the U.S. this summer and fall featuring major music artists.
Well, today they kicked the campaign into high gear by giving us what we love most – free stuff!
But that’s not all . . .
In a partnership announcement last night it was revealed that Twitter will sell commercial access to streaming tweets. Companies will be able to purchase a portion of all tweets and use the data for analytics purposes. This deal was announced on the Gnip blog, the partner that will manage the sale of streaming tweets to interested companies.