By Shea Bennett on April 24, 2014 9:00 AM
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Posts Tagged ‘twitter referrals’
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Online sharing service Shareaholic just released its latest Social Media Traffic Report, based on 13 months of data collected from 200,000 publishers who reach more than 250 million unique monthly visitors.
The biggest takeaway? Facebook grew in traffic referrals 58.81%, Pinterest by 66.52% and Twitter by 54.12% – but Facebook and Pinterest still dwarf Twitter by a considerable amount.
Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Guardian News & Media CEO Andrew Miller announced that Twitter drives more referral traffic for key breaking news stories to The Guardian than any other social media platform.
10% of the newspaper’s online traffic currently comes from social media, and Twitter plays an integral role.
Black Friday has come and gone and, by almost all accounts, it was a great success. Mobile traffic to retail websites grew by 67 percent – almost one quarter of all consumers used a mobile device to visit a retailer’s site – and mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
Overall, Black Friday online sales grew by 20.7 percent on last year.
And Twitter’s contribution? Zip. Zilch. Nada. A big, fat zero percent.
Much has been made of Pinterest’s rapid rise to social media darling and, more importantly, website referral traffic monster.
Indeed, Pinterest’s female-friendly demographic has quickly established the pinboarding platform as a better source of referral traffic than Twitter, Bing and Stumbleupon, and a Shopify study back in May suggested that Pinterest users were more likely to buy and spend twice as much as referrals from Facebook or Twitter.
Not so, says Amazon.
In February online sharing service Shareaholic released data that showed that Pinterest had moved above Twitter as a source of referral traffic to websites for the first time, with some 1.05 percent of visitors coming from Pinterest, against a lackluster 0.82 percent from Twitter.
Now, Shareaholic have released some updated numbers for June, and guess what? Pinterest has moved even further ahead, commanding a heady 1.19 percent of referrals to Twitter’s mediocre 0.92 percent. Pinterest has even put the mighty StumbleUpon out to roost.
But, impressive as these numbers are, here’s the problem: it’s just one month. In every other month since February Pinterest has finished last.