By Shea Bennett on June 30, 2014 3:00 PM
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So you want more engagement on Twitter?
Well, first you need to engage. Start by promoting the content of others. Try to be the first to break the news, and be sure to infuse personality into your profile. Ask for retweets (seems crass, but it works), making sure you leave enough space for others to comment.
Want to increase your engagement rates on Twitter?
How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward.
Here’s what you need to do.
Location, location, location. These are the all-important 3 L’s of real estate marketing. But on Twitter, it’s all about the 3 E’s.
Engagement, engagement, engagement.
Without engagement, your tweets are just out there, in the wilderness, naked and alone. You need a reaction from your audience. And it needs to be actual, valuable engagement – engagement for engagement’s sake is not much better than no engagement at all. Anybody can generate a strong reaction to something as trite as “Share this if you love your grandma!”, but what is it actually going to do for your brand?
Hashtags are everywhere, and it seems you can’t go more than a moment without seeing one plastered over a billboard, shining brightly out from the footer of a magazine advertisement or beaming pride of place on a primetime television show. But if you want to maximise the effectiveness of these simple but powerful marketing tools, there’s a couple of things that you need to remember.
Why should your small business be on Twitter?
How about this for a reason: one third of people on Twitter follow at least one brand. Still not convinced? What if I told you that studies have shown that the vast majority (67 percent) of Twitter users are more likely to buy from the brands that they follow on Twitter, that almost four in five (79 percent) recommend those same brands and 69 percent go to follow other brands based of the recommendations of others.
How are brands using Twitter to drive sales?
Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going.
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