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Posts Tagged ‘twitter roi’

Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

How do you measure the success of your social media strategy?

If you’re like more than four in five brands, it’s by the numbers of Facebook Likes, link clickthroughs and Twitter retweets your campaigns receive, suggests a new study.

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7 Effective Ways To Engage On Twitter [INFOGRAPHIC]

7 Effective Ways To Engage On Twitter [INFOGRAPHIC]

So you want more engagement on Twitter?

Well, first you need to engage. Start by promoting the content of others. Try to be the first to break the news, and be sure to infuse personality into your profile. Ask for retweets (seems crass, but it works), making sure you leave enough space for others to comment.

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Retailer Average Revenue Per Twitter Visitor Climbs To £0.46 (Facebook £0.69, Pinterest £0.88) [STUDY]

Retailer Average Revenue Per Twitter Visitor Climbs To £0.46 (Facebook £0.69, Pinterest £0.88) [STUDY]

Average revenue for retailers in the United Kingdom on traffic from Twitter has risen to £0.46 per visitor in Q4 2013, compared to £0.28 in Q4 2012, a jump of 64 percent, reveals a new study from Adobe Digital Index.

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How To Increase Twitter Engagement By 324% [INFOGRAPHIC]

How To Increase Twitter Engagement By 324% [INFOGRAPHIC]

Want to increase your engagement rates on Twitter?

How does a 324 percent boost sound? Not bad, huh. Sounds impossible though, right? Actually, when you break it down, raising your engagement rates on Twitter is actually pretty straightforward.

Here’s what you need to do.

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5 Quick Tips To Boost Engagement On Twitter

5 Quick Tips To Boost Engagement On Twitter

Location, location, location. These are the all-important 3 L’s of real estate marketing. But on Twitter, it’s all about the 3 E’s.

Engagement, engagement, engagement.

Without engagement, your tweets are just out there, in the wilderness, naked and alone. You need a reaction from your audience. And it needs to be actual, valuable engagement – engagement for engagement’s sake is not much better than no engagement at all. Anybody can generate a strong reaction to something as trite as “Share this if you love your grandma!”, but what is it actually going to do for your brand?

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Thinking Of Using A Hashtag On Twitter? 4 Quick Tips To Maximise ROI [INFOGRAPHIC]

Thinking Of Using A Hashtag On Twitter? 4 Quick Tips To Maximise ROI [INFOGRAPHIC]

Hashtags are everywhere, and it seems you can’t go more than a moment without seeing one plastered over a billboard, shining brightly out from the footer of a magazine advertisement or beaming pride of place on a primetime television show. But if you want to maximise the effectiveness of these simple but powerful marketing tools, there’s a couple of things that you need to remember.

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10 Amazing Examples Of Social Media ROI [INFOGRAPHIC]

How’s your social media ROI?

Here’s a better question, perhaps: how are you measuring it?

The tried and tested methods of evaluating return on investment don’t always apply quite as explicitly when it comes to gauging success on platforms such as Twitter and Facebook. While these tools can be used effectively to drive orders and boost sales, your efforts are perhaps better measured in different metrics, such as growth of community, brand awareness and website footfall, certainly in the early stages of your strategy.

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Twitter For Small Business: Stats, Facts & Tips [INFOGRAPHIC]

Why should your small business be on Twitter?

How about this for a reason: one third of people on Twitter follow at least one brand. Still not convinced? What if I told you that studies have shown that the vast majority (67 percent) of Twitter users are more likely to buy from the brands that they follow on Twitter, that almost four in five (79 percent) recommend those same brands and 69 percent go to follow other brands based of the recommendations of others.

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How 5 Top Brands Are Using Twitter To Drive Sales [INFOGRAPHIC]

How are brands using Twitter to drive sales?

Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going.

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The Rise Of Social Media Analytics (And The Demand For Measurable ROI) [INFOGRAPHIC]

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI?

It’s proven to be a particularly difficult nut to crack, largely because the tried-and-tested methods of measuring return on investment that marketers and brands have used in the past (for example, sales and footfall) don’t necessarily apply well to social media channels such as Twitter and Facebook, which present a range of metrics that are somewhat unique to them, such as digital engagement, social proof and cross-channel impact (i.e., mobile). And as the demand to better understand and measure social media ROI has grown, so too has the need for bespoke social media analytics software, apps and tools.

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